Millennials Expert Jason Dorsey To Be Headline Speaker At CBT Automotive Conference

Jason Dorsey, one of the world’s leading authorities on how businesses can effectively market to millennials, has signed on as a keynote speaker at the Feb. 9-11, 2016 CBT Automotive Sales, Service and Marketing Conference & Expo hosted by CBT Automotive Network.

Dorsey’s official title is chief strategy officer and millennials researcher for Austin, Texas-based The Center for Generational Kinetics. His expertise has made him one of the world’s most seen, heard and quoted advisors on how to effectively and credibly sell to customers in their mid-30s and younger.

He is a popular and repeat speaker at trade shows and for corporate clients such as Mercedes-Benz and Wells Fargo. His book credits include “Y-Size Your Business” and “My Reality Check Bounced!” and he has been interviewed by The New York Times and 60 Minutes.

Dorsey will be the keynote speaker on Tuesday, Feb. 9 at the CBT conference, which will bring together the retail automotive industry’s top leaders for more than 65 highly topical general and breakout sessions. The conference will be held at the Omni Hotel at CNN Center in downtown Atlanta. For more information, see

“Our industry continues to wrestle with how to reach its new generation of car buyers – the millennials – and in that regard Jason’s observations on how to communicate with them through marketing channels and in person will be invaluable for executives and managers at all levels of a dealership,” said Jim Fitzpatrick, founder and CEO of CBT.

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Atlanta-based CBT Automotive Network is an online and print media news source dedicated to providing the retail automotive industry with news and analysis, best management practices and training. The company offers separate web portals targeting dealership ownership and top management, CBT News ( and Service Drive Today ( It also publishes two monthly trade magazines, Car Biz Today and Service Drive Magazine.