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The importance of taking a data-driven approach to dealership marketing
The auto industry is constantly changing, and dealers from coast to coast are facing inventory shortages, diminished customer loyalty and increased competition. Incorporating predictive...
7 tips to build customer loyalty
It’s no secret that customer loyalty is key to any business. Acquiring new customers is pricey and time-consuming, so most businesses work to find...
Report identifies six customer journey challenges the auto industry faces
Customer feedback and surveys have unveiled areas in the auto retail industry that need to change for a better sales experience as well as...
Why Instagram is a valuable tool for engaging and understanding your...
Instagram is more of a game-changer than you would think. Customer satisfaction is hard to determine, especially since most people do not participate in...
Are OEM direct-to-consumer sales platforms killing dealer innovation?
The STAR Standard is a standard for data exchange between OEMs and the vendor community. Its committee is made up of OEMs, vendors, and...
4 reasons why LinkedIn should be a go-to for customer acquisition
Instagram, Twitter, and Meta (formerly Facebook) may likely already be on your radar for customer acquisition and brand expansion. If they are, it's with...
How AI helps to retain more service customers
The current inventory shortage presents a problem for dealership service departments. Fewer new vehicle sales will translate to fewer service customers in the coming...
How car dealers can increase their brand awareness and engage with...
If a topic is trending, it’s most likely being discussed on Twitter. As more sales move online, the social networking site has become a...
How car dealers can increase their brand awareness and engage with...
If a topic is trending, it’s most likely being discussed on Twitter. As more sales move online, the social networking site has become a key...
Why your car dealership should consider modernizing customer payment platforms –...
As originally reported here on CBT News, CDK Global recently announced a new payment platform for car dealerships. On today’s show, we’re pleased to welcome...