Dealers' #1 source for auto industry news, content, coaching & analysis

Home Search

Customer Data Platforms, - search results

If you're not happy with the results, please do another search
On the latest episode of Auto Marketing Now, Brian Pasch tackles the primary issues dealers face selling electric vehicles to anxious clients 

The importance of proper “hygiene” when using customer data platforms —...

0
Customer data platforms (CDP) have quickly become an important part of automotive retailing, with the number of storefronts using this crucial technology growing on...
First-party data collected directly from your customers  will be king in a post-cookie world. This includes data from sources like website analytics.

Leveraging customer data platforms ahead of Google’s 2024 cookie depreciation

0
Today, a majority of auto dealerships find themselves at a crossroads as 2024 looms. In 1992, Netscape invented the cookie, which sparked the profitable...
The Finance and Insurance (F&I) department, a critical component of any automotive dealership, plays a pivotal role in driving profitability. We all know the F&I staff often grapples with challenges leading to customer dissatisfaction and employee frustration.  

Alleviating frustrations in F&I departments for enhanced customer satisfaction and profitability

0
Introduction  The Finance and Insurance (F&I) department, a critical component of any automotive dealership, plays a pivotal role in driving profitability. We all know the...
In this article, we take a look at how technology can help dealers streamline their inventory management strategies for more efficiency.

How real-time data is empowering dealers to manage inventory more efficiently

0
In today’s market, stocking your dealership’s lot with the right inventory is crucial and has a direct impact on overall dealership profits and success...
Glenn Pasch joins Inside Automotive to discuss key strategies that can help dealers elevate the customer experience across all channels.

Auditing your marketing process to elevate the customer experience — Glenn...

0
On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Glenn Pasch, auto marketing expert and CEO of PCG Digital, to discuss...
Eric Schlesinger of ActivEngage joins Kain & Co. to discuss the evolution of dealership technology and how it affects the car buying process.

How digital platforms are shaping the industry’s evolution – April Simmons...

0
On the latest episode of Kain & Co., host David Kane sits down with April Simmons, the marketing director of Horne Auto Group, to...
Mike Wethington joins Driving Solutions to discuss the link between data, artificial intelligence, and digital marketing efficiency.

Why data is key to digital marketing efficiency — Mike Wethington...

0
Digital marketing strategies have become a crucial component of running a successful dealership, often meaning the difference between success and failure in today's technologically...
Aaron Baldwin joins Driving Solutions to discuss the headwinds facing car dealers in 2024 and how data is paving the way to bigger profits.

How data is helping car dealers maximize profits and retain customers...

0
Car dealers have navigated a pandemic, high interest rates, inflation, and fluctuating demand with relative ease, underlining the strength of the retail automotive sector....
CEO Brad Title envisions Gubagoo playing a significant role in the future of automotive retail by offering holistic and integrated solutions.

Merging online car shopping and in-store experiences with enhanced data tools...

0
In today's world of instant connectivity, the lines between physical dealerships and digital spaces, for leads and sales, are increasingly blurred. And for the...
TotalCX's collaboration with Elead through ICOM AI technology provides a distinctive advantage to automotive dealerships.

TotalCX revolutionizes the customer communication experience through mobile app integrations

0
HOUSTON, December 21, 2023 – TotalCX, the leading provider of AI-driven customer experience management solutions, is proud to unveil its latest groundbreaking development in...