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Impel acquires Outsell in $100 million deal to enhance automotive AI...
Welcome back to the latest episode of The Future of Automotive on CBT News, where we put recent automotive and mobility news into the...
The importance of proper “hygiene” when using customer data platforms —...
Customer data platforms (CDP) have quickly become an important part of automotive retailing, with the number of storefronts using this crucial technology growing on...
Leveraging customer data platforms ahead of Google’s 2024 cookie depreciation
Today, a majority of auto dealerships find themselves at a crossroads as 2024 looms. In 1992, Netscape invented the cookie, which sparked the profitable...
Data study reveals opportunities for auto retailers to improve customer engagement...
Data has been receiving a lot of attention lately, and businesses, including auto retailers, rely on it to boost their profits. However, many dealers,...
Alleviating frustrations in F&I departments for enhanced customer satisfaction and profitability
Introduction
The Finance and Insurance (F&I) department, a critical component of any automotive dealership, plays a pivotal role in driving profitability. We all know the...
How real-time data is empowering dealers to manage inventory more efficiently
In today’s market, stocking your dealership’s lot with the right inventory is crucial and has a direct impact on overall dealership profits and success...
Auditing your marketing process to elevate the customer experience — Glenn...
On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Glenn Pasch, auto marketing expert and CEO of PCG Digital, to discuss...
How digital platforms are shaping the industry’s evolution – April Simmons...
On the latest episode of Kain & Co., host David Kane sits down with April Simmons, the marketing director of Horne Auto Group, to...
Why data is key to digital marketing efficiency — Mike Wethington...
Digital marketing strategies have become a crucial component of running a successful dealership, often meaning the difference between success and failure in today's technologically...
How data is helping car dealers maximize profits and retain customers...
Car dealers have navigated a pandemic, high interest rates, inflation, and fluctuating demand with relative ease, underlining the strength of the retail automotive sector....
