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marketing

What Marketing Efforts Should Be On Your Radar Going Into 2019

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With the end of 2018 fast approaching us, it’s time to start thinking about your dealerships marketing efforts going into 2019. From your marketing...
cable tv

The Power of Cable TV Advertising for Auto Dealers

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If you really want to impact auto sales, you need to impact the shopping process early. A recent study found 86% of auto buyers...
online salesperson

How Your Dealership Can Benefit From Having An Online Salesperson

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Are you looking for a way to increase business? The answer may be to hire a designated online salesperson at your dealership. The internet...
CDK Global

What to Expect from CDK Global’s Acquisition of ELEAD1ONE – Bill...

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CDK Global and ELEAD1ONE are merging together as one company. Joining CBT News to talk more about this new acquisition and opportunity for the CRM company is...
technology

The 3 Things Technology Should Do for You

Technology is supposed to make things simple. That’s about as clear and concise as it gets when the debate turns to the application of technology...
social media

Social Media vs. Third-Party Marketing: Which Is Best for Your Dealership?

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Deciding where to put your dealership’s marketing budget and strategies can be challenging. The world of technology has brought about many options, but with...
Brain Pasch

“Automotive Third-Party Classifieds Just Got A Boost from Facebook“ – Brian...

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Brian Pasch takes a break from writing his next book and training industry leaders to sit down with CBT Automotive Network about digital retail...
e-commerce

Is E-Commerce Driving the Auto Industry?

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Over the past decade or so, the automotive industry has been through some major changes. A large part of this change stems from the...
content calendar

Does Your Marketing Department Need A Content Calendar?

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Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this...
voice search

Voice Search Engine Optimization for The Automotive Industry

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As the way of the Internet and technology, companies need to continually update their services to best suit the needs of their customers. As...