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Auto Marketing Now – Episode 15

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Kevin Leigh - Co-Founder, Dealer Simplified
retain top talent

Moving from Command and Control to Collaboration

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By taking time to invest in your employees, you increase your chances of slowing down the revolving door. BY KIRK MANZO For the past several...
Dealership Teams

Implementing Changes That ‘Stick’ With Your Dealership Teams

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What you can do to narrow the ‘knowing – doing’ gap when implementing change in your dealership. BY TOM KUKLA “When you are through changing, you...
Marketing Dollars

Make the Most of Your Marketing Dollars

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Paying close attention to three key areas could prevent you from wasting 20 percent or more of your marketing budget. BY GLENN PASCH You could...
Facebook account

Strategy Before Tactics When It Comes to Facebook

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When deciding whether to have a separate Facebook account for business and personal, it’s best to examine your marketing goals. BY KATHI KRUSE I’m not...
values time

Less Time – More Profits

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Today’s car shoppers have already done their homework, so starting them out at Point A is a waste of time. BY GRANT CARDONE Time is...
Management-Driven Leadership

Management-Driven Leadership

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If you want to develop a winning team, spend the time and effort coaching and training them. BY JOE VERDE “It’s better to have one...
Position Pitfalls

Avoiding Position Pitfalls

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Understanding your role in the dealership and how it contributes to the success of the entire operation leads to satisfied customers, higher profits and...
Servicing Millennials

Servicing Millennials

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Now is the time to embrace the way this generation shops not only for cars, but also for service, and adapt to their digital...
Holograms

Holograms: Coming to a Dealership Near You?

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Will holographic technology make the tablet – or even the F&I manager – obsolete? BY GEORGE ANGUS Americans love technology. That’s a fact. And staying...