TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%


About: Kathi Kruse

Kathi Kruse

Kathi is an automotive social media marketing expert, blogger, speaker, coach and author. Her passion for the car business spans a 30-year career managing successful dealerships in Southern California. Kathi is the author of “Automotive Social Business – How to Captivate Your Customers, Sell More Cars & Be Generally Remarkable on Social Media.” Her Kruse Control blog is the leading automotive social media blog in the U.S. and Canada. Visit her website at www.krusecontrolinc.com

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Strategy Before Tactics When It Comes to Facebook

- March 1, 2015
When deciding whether to have a separate Facebook account for business and personal, it’s best to examine your marketing goals. BY KATHI KRUSE I’m not trying to be Captain Obvious here...
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Latest Articles

FTC invites dealers to report potential pricing issues across the industry. Ford doubles down on U.S. Assembly as trade policies shift industry strategy. Carvana expands its dealership portfolio with a CDJR dealership in Ohio. New car sales drop 7.3% in April, but don't blame buyers. Cox Automotive to acquire Fullpath to expand AI-driven marketing.
Latest Articles 04/25/26

Weekly roundup: FTC wants dealers to report deceptive pricing, Ford boost U.S. assembly, Carvana expands dealership portfolio

Sale of stakes in Bugatti Rimac and Rimac Group marks latest move in Porsche CEO Michael Leiters' sweeping turnaround effort.
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Porsche sells Bugatti Rimac stakes as it shifts focus to gas, hybrid models

Ford boosts U.S. assembly, Stellantis prioritizes turnaround strategy, Hyundai profit drops 24%
Latest Articles 04/24/26

Ford boosts U.S. assembly, Stellantis prioritizes turnaround strategy, Hyundai profit drops 24%

Toyota Mobility Foundation Names Innovators in Clean Freight as Detroit Winners of Global Sustainable Cities Challenge
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Toyota Mobility Foundation names innovators in clean freight as Detroit winners of Global Sustainable Cities Challenge

Baumann Auto Group
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Baumann Auto Group acquires Firelands Chevrolet of Norwalk in Ohio

Ford doubles down on U.S. assembly as trade policies shift industry strategy
Latest Articles 04/24/26

Ford doubles down on U.S. assembly as trade policies shift industry strategy

Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
Latest Articles 04/24/26

Stellantis to prioritize four core brands in turnaround strategy, sources say

Hyundai's profit drops 24% as tariffs, weak global demand persist 
Latest Articles 04/24/26

Hyundai’s profit drops 24% as tariffs, weak global demand persist 

The latest JD Power-GlobalData forecast shows a decline in new car sales in April, but you can blame last year's tariff panic, not today's buyers.
Latest Articles 04/24/26

New car sales drop 7.3% in April, but don’t blame buyers

2026 Subaru Outback: Rugged evolution meets everyday practicality
Latest Articles 04/24/26

2026 Subaru Outback: Rugged evolution meets everyday practicality


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