OfferLogix’s new solutions help with changes in auto retail – Aaron Bickart

Offering more and more services to the automotive industry, OfferLogix is quickly rising to the top. On today’s Inside Automotive, Aaron Bickart, Executive Vice President and General Manager of OfferLogix, discusses changes in retail automotive. Bickart emphasizes the changes directed toward the payment, financing, and online areas.

The company just launched APILogix in an effort to set itself apart from other companies. The objective of OfferLogix is to offer vendors a one-stop shop with their enhancements to the customer experience. In addition to improving their penny-perfect payments.

OfferLogxi is offering two APIs: EVLogix and QualifiedLogix. The company is fully equipped to manage tax credits for federal, state, and utility purposes. Bickart points out that the second API provides soft creditable alternatives because the majority of dealers collaborate with third parties to manage financing. Offering full connectivity with Equifax brings OfferLogix one step closer to becoming the best provider.

Penny-perfect payments, according to Bickart, “are the lifeblood of our business” and won’t be going away anytime soon. In any industry, offering the best payment options is essential to providing the best customer experience. CreditDirve and ScoreSelect, two technologies made to help with soft credit pulls, have also been incorporated by OfferLogix.

These solutions are a terrific way for dealers and partners to tell dealers exactly what a customer’s FICO score is. We created a wrapper around the Equifax stream, according to Bickart. Customers will be able to provide a five-liner (name, address, social security number, date of birth, etc.) online, and the information will be sent straight to dealers along with their FICO score, resulting in the penny and credit-perfect payment methods. 

OfferLogix’s marketing strategy for 2023, according to Bickart, “is absolutely on steroids. We like to disrupt the industry.” OfferLogix eliminates the pain points for everyone by being able to integrate with any platform for various companies, including startups, mid-sized, and large corporations.

As we move into 2023, according to Bickart, the roadmap is robust and by the end of the first quarter will make the most impact in terms of elevating payments as a service. “We’re only 1% of the way there, and in 2023, we’re going to advance the perfect payment methods to the next level.”

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