There’s nothing more powerful than TV when it comes to marketing, and dealers know this. However, it’s also very expensive to do well. Executing television marketing efficiently and cost-effectively is an area that dealers typically struggle with, and they could use more help. Today, we’re pleased to welcome back Len Short, Chairman and CEO of LotLinx, to discuss their new video marketing platform called VINtv.
VINtv is powered by the LotLinx Data Network which tracks millions of active websites, including big vehicle listing sites, news channels, social platforms, and dealerships’ inventory and pricing. When a consumer shows legitimate interest in buying a product from your inventory, LotLinx AI will serve up your automated VINtv advertisements wherever the customer watches video media online.
LotLinx’s sophisticated AI will auto-populate the ad based on a specific VIN’s make, model, pricing, and more. The ads will also direct the customer to your customized Vehicle Details Page (VDP) for an optimal buying experience. To find out more, watch our entire interview above.
Len Short is a serial entrepreneur who specializes in strategies for brand-driven digital media platforms. He is the founder and CEO of LotLinx, a company that provides artificial intelligence technology for the automotive marketing industry. Prior to founding LotLinx, Short served as CMO for Charles Schwab, EVP of brand marketing for AOL Time Warner, and was a founding partner of Product RED.
While you’re here, don’t forget to check out the CBT News Market Center powered by LotLinx. Get the crucial proprietary data your dealerships needs, market by market, brand by brand, in real-time.
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