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Learn what is directly impacting customer satisfaction with your vehicles.

Well, the latest J.D. Power Study is out and it reveals some surprising data when it comes to your consumers and their love for technology. We all assume everyone wants the latest and greatest features in their car right? Well, not if they can’t understand it.And that’s exactly what the J.D. Power Study revealed. Problems with vehicle audio, communication, entertainment, and navigation systems now accounts for 20 percent of customer-reported problems.

While the number of engine or transmission problems has decreased, seven of the top ten problems are design related.
Many consumers say they have issues related to Bluetooth pairing and voice recognition systems. They say they struggle to use the navigation system properly, or that the navigation system is not always accurate.

This is where your team comes in. It’s important that every member of your team understands how the technology works in each vehicle, so they can accurately explain to a new car buyer how to operated the technology functions in the car.
Invest in good training for your team now, so you can help avoid frustrating buyers later.

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Anna Delvillar
Anna Delvillar
Anna Delvillar is the editorial coordinator and a staff writer at CBT News. She graduated with a B.A. in English Composition from Georgia State University and has five years of experience developing content strategy and writing for automotive, tech, and small business media.

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