On the Dash:
- Ford continues to expand the Bronco lineup with premium, lifestyle-focused special editions aimed at outdoor enthusiasts.
- The Bronco Filson pairs high-end interior upgrades with standard off-road equipment, potentially supporting higher transaction prices.
- Orders open this fall, with deliveries beginning in early 2027 and a limited First Edition reserved for North American buyers.
Ford has introduced the Bronco Filson, a new special-edition SUV developed in collaboration with outdoor apparel brand Filson.
This model features premium interior materials, exclusive styling, and standard off-road equipment designed to attract adventure-seeking buyers. Ford anticipates that order banks will open this fall, with deliveries set to begin in early 2027.
The partnership with Filson capitalizes on the brand’s strong reputation among outdoor enthusiasts, hunters, and anglers. Ford has positioned the Bronco Filson as a premium off-road vehicle that combines rugged capability with upscale comfort. This special edition is part of Ford’s strategy to set the Bronco lineup apart through lifestyle partnerships.
Premium upgrades
According to the automaker, the Bronco Filson features the quietest cabin ever offered in a Bronco. Engineers have added acoustic glass and enhanced sealing to reduce wind noise by nearly 20% compared to the 2021 Bronco.
Interior enhancements include quilted leather seats, woven fabric accents, a leather-wrapped instrument panel, and brass trim details. The SUV also comes with removable saddle bags and optional cargo-area storage bags designed for outdoor use.
Every Bronco Filson is equipped with Ford’s 3.0-liter EcoBoost V6 engine. The SUV includes the Sasquatch Package, Fox shocks, front and rear electronic-locking differentials, and 35-inch tires.
Additionally, off-road technologies such as Trail Turn Assist, Trail 1-Pedal Drive, and Ford’s Terrain Management System with seven G.O.A.T. modes are included. A camera-based digital rearview mirror enhances visibility when cargo obstructs the rear window.
Exclusive styling
Buyers can select from various nature-inspired exterior colors, including:
- Avalanche Gray
- Desert Sand
- Field Green Metallic
- Marsh Gray
Ford will also offer a limited Bronco Filson First Edition, which features exclusive Iron Sands Copper Metallic paint, unique badging, and a serialized console bag. The First Edition will be available exclusively in North America.
The automaker plans to begin accepting orders for the Bronco Filson this fall, with customer deliveries expected to start in early 2027. This launch provides dealers with another premium Bronco variant to market, responding to the strong demand for lifestyle-oriented SUVs.
