Thursday, June 30, 2022
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How auto dealers can maximize profits with fewer new car sales

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If you take a look at the number of vehicles on the road these days, you’ll notice that fewer and fewer of them are new vehicles. In fact, most people are opting to buy used cars rather than buy brand new ones. The average age of vehicles on the road is around 12 years. What’s […]
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Digital retailing inspired by the next generation

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Allow me to break down digital retailing in its most simple form. It’s the utilization of a website to allow consumers to purchase products and services. In today’s automotive environment, many dealers and consumers have adapted to the new age of digital retailing. Today’s technology allows consumers to start and finish the buying experience from […]
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sales

Building a sales-minded parts team to grow your parts department

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If you want to create meaningful growth in your parts department, you need to maximize sales online and over the counter. The way to do this is to train your parts advisors to become better salespeople. Let’s face it, most parts advisors are not trained to be salespeople. Customer interactions, upselling, and similar sales techniques […]
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customer lifetime value

Force Marketing’s John Fitzpatrick discusses the importance of a Customer Lifetime...

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The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and...

CMA’s Liza Borches explains the value of a top-notch customer experience

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Carter Myers Automotive has roots dating back to 1902 as a hardware, machinery, and mill supply business that built and sold horseless carriages. Today, more than a century later, the family business has evolved and expanded to what we know today, including 17 franchises in 15 dealerships across Virginia. President and CEO, Liza Borches is […]
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customers

5 areas where dealers can communicate better with customers

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About 90% of loyal dealership clients are still going to consider another brand when the time comes to get a new vehicle. Even if you are doing everything right, you might lose a customer. However, if you aren’t communicating with your audience, you have a much higher chance of them going elsewhere. That’s why you […]
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fixed operations

How car dealers can increase revenue by shifting their focus to...

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There is a lot of focus on new vehicle inventories and how they are being impacted by the continuing chip shortage. Although grosses have...
startup

How this automotive tech founder leveraged workflow accountability to start a...

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Welcome to another episode of Founder Focus with Steve Greenfield, founder of Automotive Ventures, where we dive into the inside stories behind some of...
phrases

New and trending phrases customers are saying to auto dealers

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The pandemic has shaped how customers are communicating with car dealerships. That’s not just in methodology, like preferring text messages to emails or phone calls, but in the words they speak in conversation. Gubagoo is a leading provider of digital retailing, conversational commerce, chat, and messaging solutions for auto dealers which has analyzed nearly 20 […]
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text

Text Your Way to Higher Customer Satisfaction

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This morning, I dropped off my 145-pound Newfoundland, Tess, to be groomed. I scheduled and paid over the phone, and then I received reminders via text. When I arrived and texted PetSmart, an employee met me at the front door to escort Tess to her appointment. Wow! It was like a concierge service, and I […]
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