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Jen Suzuki’s expert tips on maximizing opportunities in auto sales

A new year is filled with new opportunities. For sales teams asking how to crush it, this Inside Automotive episode may be the one for you. Jen Suzuki, Sales Trainer, President of eDealer Solutions, and Host of the podcast Dealer Talk with Jen Suzuki, is joining us. Suzuki discusses the key elements salespeople need to take away from the endless opportunities of a new year. 

Key Takeaways:

1. Suzuki believes that having a game plan is crucial if you want to be successful in sales. Therefore, salespeople need to start considering what the next level-up looks like. “Once you have a game plan for increasing your revenue and clientele, put it on paper. Map out your actions, daily tasks, and the elements to help you get to your game plan,” she says.

2. Most people refrain from discussing their goals because they don’t want to miss the mark. However, according to Suzuki, sharing your goals with your boss or higher-ups will help them understand what you’re trying to achieve. Planning out or highlighting your day is imperative to stay focused in the dealership at every level. One fundamental way to practice this is by blocking off time throughout the day to allocate the things that will help propel you to the next level. 

3. Video can be a great tool to earn money and showcase your sales teams individual personality. Video helps their clients perceive them in a positive light. As we often work remotely, it’s essential to establish a human connection; therefore, salespeople should aim to improve their video skills this year. “Be very clear and specific in your video messages, and ensure they add value,” argues Suzuki.

4. Selling EVs in 2024 falls to people not feeling passionate about them. Sometimes, salespeople are not knowledgeable about their products and fail to keep up with advancements in the EV industry. The salespeople are responsible for discovering what makes EVs unique and demonstrating those features to potential buyers. This may include showcasing app-based and software features that add value to the vehicles. Salespeople cannot just leave the cars on display; they must actively engage with customers and demonstrate the features that set EVs apart from traditional vehicles.

5. Your dealership must have a strong social media presence and brand image to attract and retain customers. A great way to achieve this is by creating a YouTube video showcasing a walk-around of your dealership. Since potential buyers are already using online resources to research their purchases, upgrading your online presence can help take your business to the next level. 

“Go into 2024 with a massive game plan, write it down on paper, and let people see it.” – Jen Suzuki

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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