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In today's episode of CBT Now, Matt Easton explains a better way to sell by slowing down the process and discovering the value you bring.

Why traditional pitching methods are failing and how a new approach...

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Matt Easton, Sales Coach and Founder of Easton University, says, "DITCH THE PITCH! The TYPICAL sales process is BROKEN." In today's episode of CBT...
Sean Gardner joins CBT Now to share the key tactics successful salespeople use to navigate the trade-in process and close more deals.

Transforming ‘out-the-door’ price objections – Sean Gardner

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On the latest episode of CBT Now, we feature Sean Gardner, an esteemed instructor and sales trainer from the Joe Verde Group. Today, Gardner...
On this episode of Loyalty-Based Sales Strategies, Jen Suzuki shares a framework for improving engagement during your sales coaching.

Relational vs. transactional strategies for lasting customer loyalty

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Welcome to the world of loyalty-based selling strategies, where every interaction is a step towards forging lasting connections and creating memorable experiences. In this...
Discover how AI and innovative strategies are transforming the fight against automotive fraud, ensuring secure transactions.

How dealers can combat auto fraud with AI – Kanchana Sundaram |...

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For years, the retail automotive sector has battled persistent fraud, impacting dealers and buyers alike. On the latest episode of CBT Now, Kanchana Sundaram,...
In 2023, the increasing use of advanced technology changed how businesses communicate with customers. Joseph Michelli explains why

How dealers can stay ahead of emerging technology – Joseph Michelli |...

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In 2023, the increasing use of advanced technology changed how dealers communicated with customers. But what can we expect in the customer experience as...
Joining us on the latest episode of Inside Automotive is Jen Suzuki, sales trainer and the president of eDealer Solutions. 

Jen Suzuki’s expert tips on maximizing opportunities in auto sales

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A new year is filled with new opportunities. For sales teams asking how to crush it, this Inside Automotive episode may be the one...
In today’s episode of CBT Now, Sean Gardner joins us with four ways to find out if you're sitting on a gold mine in your dealership.

How to set more effective goals this year – Sean Gardner |...

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A new year isn't just about dreaming; it's about translating those dreams into tangible goals. On the latest episode of CBT Now, Sean Gardner,...
Matt Easton elaborates on what dealers are doing to climb the ladder of sales success on today's episode of Inside Automotive.

Revving up dealership sales: 3 essential components you can’t afford to...

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Success in sales boils down to three main factors. On the latest episode of Inside Automotive, Matt Easton, sales coach, consultant, and founder of...
We’re pleased to welcome back Anthony Santangelo, National Sales Recruiter and Trainer with Auto Max, to provide his insight and tips on recruiting.

How to successfully recruit the best people for your dealership —...

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Securing the right talent is crucial to the success of a dealership. So on today’s CBT NOW, we will spend some time exploring the...
auto sales training, fuels, fuel

Need auto sales training? Look to your vendors.

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Auto sales training is delivering a poor experience because programs were not designed with modern retailing in mind. In fact, I wouldn’t hire any...