Ira Wolfe on Why Dealers Can’t Go Back to Business as Usual

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An Obituary for Normal“, is how Ira Wolfe, founder and President of Success Performance Solutions, satirically introduces his thoughts about the state of ‘normal’ as we know it today. Living under the black cloud of COVID-19 has transformed industry forever. From recruiting the next generation of workers to digitizing operations like never before, the post-pandemic world will certainly be ‘business as unusual‘.

Ira Wolfe

Many dealers and business owners are asking themselves, “why can’t things just go back to normal?” Ira says business owners will have to accept that things won’t go back to normal; they can’t. Automotive retailers today are creating purchasing processes entirely online from the first vehicle researched, to at-home delivery. Millennials and Gen Z are incredibly familiar with making purchases of all sizes online, and dealers need to become just as tech-savvy.

To hear more insight and advice from Ira Wolfe, be sure to watch our full interview above.


Did you enjoy this interview with Ira Wolfe? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

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