Your #1 source for auto industry news and content

Ira Wolfe on Why Dealers Can’t Go Back to Business as Usual

An Obituary for Normal“, is how Ira Wolfe, founder and President of Success Performance Solutions, satirically introduces his thoughts about the state of ‘normal’ as we know it today. Living under the black cloud of COVID-19 has transformed industry forever. From recruiting the next generation of workers to digitizing operations like never before, the post-pandemic world will certainly be ‘business as unusual‘.

Ira Wolfe

Many dealers and business owners are asking themselves, “why can’t things just go back to normal?” Ira says business owners will have to accept that things won’t go back to normal; they can’t. Automotive retailers today are creating purchasing processes entirely online from the first vehicle researched, to at-home delivery. Millennials and Gen Z are incredibly familiar with making purchases of all sizes online, and dealers need to become just as tech-savvy.

To hear more insight and advice from Ira Wolfe, be sure to watch our full interview above.


Did you enjoy this interview with Ira Wolfe? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

soundcloudBe sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

CBT News
CBT News
CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

Related Articles

Latest Articles

From our Publishing Partners