Wednesday, November 25, 2020
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Ira Wolfe

Ira Wolfe on Why Dealers Can’t Go Back to Business as...

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“An Obituary for Normal“, is how Ira Wolfe, founder and President of Success Performance Solutions, satirically introduces his thoughts about the state of ‘normal’ as we know it today. Living under the black cloud of COVID-19 has transformed industry forever. From recruiting the next generation of workers to digitizing operations like never before, the post-pandemic […]
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Jason Dorsey

How to Support Your Millennial and Gen-Z Employees During These Challenging...

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  As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back best-selling author and acclaimed speaker, Jason Dorsey. He is also the President of The Center for Generational Kinetics, and has led Gen Z, Millennial, and generational research on four continents. Did you enjoy this interview? Please share your thoughts, comments […]
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automotive

Five Ways to Get Teens Interested in the Automotive Industry

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At first glance, turnover numbers for dealerships all across the country don’t paint the best picture of the automotive workforce. Cox’s 2019 Dealership Staffing Study revealed that 20 percent of all dealership staff were looking for new positions within six months. However, the most sobering statistic showed that sales staff have an estimated 80 percent […]
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gen z

What Gen Z Wants in a Car

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Do members of Gen Z want a car? According to a new vehicle ownership study by MaritzCX, the answer is yes. This segment of the population that’s currently up to 25 years of age may be slightly less likely to want to own a car than Xennials and Millennials, but the dream of vehicle ownership […]
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gen z

How Gen Z Changes the F&I Approach and Tips on How...

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Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage and sell to them. But many in the industry could be ignoring one of the bigger and soon-to-be influential groups of car buyers coming into the market now…Gen Z. Or should […]
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study

4 Essential Takeaways from Cox Automotive’s Latest Dealership Staffing Study

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When it comes to any workforce, the most crucial element is human capital. The skills, knowledge, and experience of those you hire will either make or break your dealership. Unfortunately, when it comes to staffing, it can be challenging to prepare to handle and the ins and outs of a part of your company that […]
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generation z

Study Shows that Younger Millennials and Generation Z Car Buyers Still...

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If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study by Urban Science, in partnership with Harris Poll, provides some stereotype-shattering information about young car buyers. Urban Science surveyed 2,000 shoppers and 200 dealers in February of this year, and they […]
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Gen Z

Does Gen Z Really Prefer to Buy Online?

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There’s a lot of hype in the market about the impending death of brick-and-mortar dealerships. Tesla is banking on this supposed doomsday already by closing several of its retail locations earlier this year. With e-commerce sales growing at a rapid pace every year, and AI that is designed to make these purchases almost intuitive, it […]
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young people

Gen Z Less Eager to Start Driving

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Most adults remember the time when getting a driver’s license meant freedom. Many can recall whining at their parents to take them driving so they could finally get comfortable enough to venture out on their own. Being able to drive provided them with independence and they were able to spend much more time with friends […]
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Gen Z

Reaching Gen Z on Social Media

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Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into their adulthood, marketers are turning towards their next consumer demographic, the Generation Z. The oldest Gen Z’ers have already graduated college and entering the workforce. As more of Generation Z graduates […]
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