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marketing

Automotive marketing tips to reach every generation of car buyer

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How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth...
Gen Z

What do Gen Z car buyers think about the retail process?...

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CDK Global, a leading provider of automotive dealership solutions, recently released findings from a survey conducted by the company to better understand car shopper...
mobility

Report shows that conventional mobility has gained back ground due to...

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Consumers have been warming to non-traditional notions of mobility like ridesharing, car subscriptions, and alternative last-mile transportation options over the past decade. But when...
technician

Why is it so hard to train the next generation of...

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In a TechForce Foundation report last year, it was forecasted that the auto, diesel, and collision industries would collectively be short by approximately 642,000...
generation z

How the pandemic shifted the way Generation Z approaches the workforce

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Just how much has the pandemic affected Generation Z and what impact can we expect to see in the marketplace as businesses reopen? On...
Ira Wolfe

Ira Wolfe on Why Dealers Can’t Go Back to Business as...

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"An Obituary for Normal", is how Ira Wolfe, founder and President of Success Performance Solutions, satirically introduces his thoughts about the state of 'normal'...
Jason Dorsey

How to Support Your Millennial and Gen-Z Employees During These Challenging...

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  As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back best-selling author and acclaimed speaker, Jason Dorsey. He is also...
automotive

Five Ways to Get Teens Interested in the Automotive Industry

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At first glance, turnover numbers for dealerships all across the country don't paint the best picture of the automotive workforce. Cox's 2019 Dealership Staffing...
gen z

What Gen Z Wants in a Car

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Do members of Gen Z want a car? According to a new vehicle ownership study by MaritzCX, the answer is yes. This segment of...
gen z

How Gen Z Changes the F&I Approach and Tips on How...

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Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage...