Wednesday, December 8, 2021
spot_img
Home Tags Gen Z

Tag: Gen Z

marketing

Automotive marketing tips to reach every generation of car buyer

0
How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth in thinking that you need multiple dealership brands of your dealership – we’re becoming that fractured in our society. And it’s not just marketing that is posing to be a challenge. […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
mobility

Report shows that conventional mobility has gained back ground due...

0
Consumers have been warming to non-traditional notions of mobility like ridesharing, car subscriptions, and alternative last-mile transportation options over the past decade. But when the pandemic arrived in full force, statistics show that two-thirds of rideshare users in the United States quickly abandoned providers like Uber and Lyft. Instead, the Cox Automotive 2021 Evolution of […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
technician

Why is it so hard to train the next generation...

0
In a TechForce Foundation report last year, it was forecasted that the auto, diesel, and collision industries would collectively be short by approximately 642,000 technicians by 2024. Past NADA Chairman Charlie Gilchrist said that their 16,500 members would need to attract 76,000 people between 2020 and 2026 to stay even with the demand in the […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
generation z

How the pandemic shifted the way Generation Z approaches the...

0
Just how much has the pandemic affected Generation Z and what impact can we expect to see in the marketplace as businesses reopen? On today’s show, we welcome Jason Dorsey, President and Lead Generational Researcher at The Center for Generational Kinetics, Speaker, and Author, his latest book titled “Zconomy: How Gen Z Will Change the […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
Ira Wolfe

Ira Wolfe on Why Dealers Can’t Go Back to Business...

0
“An Obituary for Normal“, is how Ira Wolfe, founder and President of Success Performance Solutions, satirically introduces his thoughts about the state of ‘normal’ as we know it today. Living under the black cloud of COVID-19 has transformed industry forever. From recruiting the next generation of workers to digitizing operations like never before, the post-pandemic […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
Jason Dorsey

How to Support Your Millennial and Gen-Z Employees During These...

0
  As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back best-selling author and acclaimed speaker, Jason Dorsey. He is also the President of The Center for Generational Kinetics, and has led Gen Z, Millennial, and generational research on four continents. Did you enjoy this interview? Please share your thoughts, comments […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
automotive

Five Ways to Get Teens Interested in the Automotive Industry

0
At first glance, turnover numbers for dealerships all across the country don’t paint the best picture of the automotive workforce. Cox’s 2019 Dealership Staffing Study revealed that 20 percent of all dealership staff were looking for new positions within six months. However, the most sobering statistic showed that sales staff have an estimated 80 percent […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
gen z

What Gen Z Wants in a Car

0
Do members of Gen Z want a car? According to a new vehicle ownership study by MaritzCX, the answer is yes. This segment of the population that’s currently up to 25 years of age may be slightly less likely to want to own a car than Xennials and Millennials, but the dream of vehicle ownership […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
gen z

How Gen Z Changes the F&I Approach and Tips on...

0
Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage and sell to them. But many in the industry could be ignoring one of the bigger and soon-to-be influential groups of car buyers coming into the market now…Gen Z. Or should […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
study

4 Essential Takeaways from Cox Automotive’s Latest Dealership Staffing Study

0
When it comes to any workforce, the most crucial element is human capital. The skills, knowledge, and experience of those you hire will either make or break your dealership. Unfortunately, when it comes to staffing, it can be challenging to prepare to handle and the ins and outs of a part of your company that […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159