Bob Lanham and Jen Cole on Helping Dealers Leverage Facebook Ad Technology

Coming off of tremendous sales numbers for both May and June, many dealers are beginning to bring their departments back to 100 percent operating capacity, including their marketing teams. In fact, some automotive marketing experts are even recommending a more aggressive approach when it comes to strategies like social media ad placements.

Here to discuss what Facebook Business can offer dealers in the way of automated technology for managing their advertising on the platform is Bob Lanham, Head of Automotive Retail for Facebook who is alongside Jen Cole, President of Sincro. 

Recently, Sincro and Facebook announced a partnership designed to streamline the process of creating automotive inventory ads. “[We’ve done] a fully managed service for many of the dealers who want it,” says Jen. “They don’t want to spend their time worrying about the best use of their next marketing dollar.”

To hear more great advice and insight from Bob Lanham and Jen Cole, be sure to watch our entire interview above.

How the Digital Business Transformation Could Affect Dealers
Digital selling has become a strategy that virtually every dealership has had to quickly implement since March this year. Cox Automotive rolled out Dealer Home Services late in the first quarter to help auto retailers offer the ability to sell cars to customers while they remained safely at home. In April, Volvo launched the ‘Stay Home Store’ in seven European countries to make new car purchases available to those who need them. Read More

The 3 Questions Every Customer Wants Answered Before Saying “Yes”
When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t matter what it is — a vehicle, a candy bar, or the idea to try a new restaurant for dinner — we must convince our customers that their lives will be better because of what we’re selling. Read More

Did you enjoy this interview with Bob Lanham and Jen Cole? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.