Bob Lanham and Jen Cole on Helping Dealers Leverage Facebook Ad Technology

Coming off of tremendous sales numbers for both May and June, many dealers are beginning to bring their departments back to 100 percent operating capacity, including their marketing teams. In fact, some automotive marketing experts are even recommending a more aggressive approach when it comes to strategies like social media ad placements.

Here to discuss what Facebook Business can offer dealers in the way of automated technology for managing their advertising on the platform is Bob Lanham, Head of Automotive Retail for Facebook who is alongside Jen Cole, President of Sincro

Recently, Sincro and Facebook announced a partnership designed to streamline the process of creating automotive inventory ads. “[We’ve done] a fully managed service for many of the dealers who want it,” says Jen. “They don’t want to spend their time worrying about the best use of their next marketing dollar.”

To hear more great advice and insight from Bob Lanham and Jen Cole, be sure to watch our entire interview above.

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Did you enjoy this interview with Bob Lanham and Jen Cole? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at

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