On today’s episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account retention and the value they bring to dealers.
Approaching Digital Retailing Challenges
On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the retailing challenges that dealers and vendors face when trying...
Modernizing Your Retail Experience
On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in...
Simplifying Your Dealership’s Marketing Strategy with John Fitzpatrick, CEO of Force...
On this week's episode of Auto Marketing Now, Brian Pasch sits down with John Fitzpatrick, CEO of Force Marketing and Helix Technologies. Brian and...
Personality or Sales Ability? Which is More Important for F&I Success?
Every GM has the important task of choosing the right F&I manager when screening applicants, whether they are an outside hire or an existing...
How Dealers Can Trim Down Their New Vehicle Inventories this Fall
As retail vehicle sales begin to slide, it is more important than ever to get lean headed into the slower-selling fall season. Coming off...
Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy
You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a...
3 Simple Ways to Help Retain Your Millennial F&I Managers
Much has been written about and analyzed when it comes to comparing all of the major population demographics. How Boomers prefer to buy a...
Cheryl Miller Takes the Driver’s Seat as AutoNation’s First Female CEO (Part 1)
On today's very special edition of CBT News, our host, Jim Fitzpatrick visited AutoNation's corporate headquarters in sunny Ft. Lauderdale, Florida to be with...
