Doing More With Your Website Visitors
On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how to supercharge your marketing strategy using anonymous shopper data.
Creating Custom Scripts to Track Engagement
On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.
Improving Account Retention in the Vendor Community
On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account retention and the value they bring to dealers.
How Video Pre-Roll Can Compliment Your Online Marketing Strategy
On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll strategy to get more shoppers into your showroom.
Making an Investment in Education
On today's episode of Auto Marketing Now, Brian talks about how making an investment in education can help your digital marketing efforts flourish.
Focusing Less on Conversions and More on Outcomes
On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.
Digital Retailing Tools
On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing tools and the tests that were done at the 2018 Automotive Analytics and Attribution Summit.
Leveraging Your DMS Data
On today's episode of Auto Marketing Now, Brian Pasch talks about leveraging your DMS data to connect with more of your existing customers and to find more just like them.
5 Observations from Measuring Consumer Engagement on Dealer’s Websites
On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data that has been collected in the PCG Engagement Project. Dealers must understand how consumers are navigating their site to reveal...
Inspecting Your Paid Search Campaigns
On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're getting the most bang for your buck.
Accelerated Mobile Pages
On today's episode of Auto Marketing Now, Brian goes over accelerated mobile pages, or AMP, an important technology used to improve mobile pages as...
Things Dealers Can Do in Hard Times
Brian talks about the headwinds that dealers will be facing later in the year as well as some things that dealers can do in...
Cleaning Up Your Website Traffic
On this week's episode of Auto Marketing Now, Brian Pasch takes a look at UTM tags and shows you step-by-step how to clean up...
Shawn Hays on Personal Branding, Increasing Closing Percentages, Setting Goals and Managing Salespeople
On today’s show, we welcome back Your Car Guy Shawn Hays, co-founder of Sales Hustler and sales manager at Dan Cummins Chevrolet and Buick...
Manage Your Dealership and Your Time
You invest many resources in your dealership. Out of those, perhaps the most valuable is time. For this reason, time management is critical for...
Ford’s Big Investment In EV’s and American Jobs
Ford is going all-in with electric vehicles. On Wednesday the company announced plans to sink almost $1 billion into electric and autonomous cars, with...
Top Tools to Use to Make Sure Your Dealership Has the Necessary Technology
Most consumers today are savvy enough to check their credit scores before they even walk into the dealership. Knowing their score lets them have...
The Harmonization of Autonomous Vehicle Regulation and the 2019 DC Auto Show
We are in the midst of a self-driving vehicle revolution. While the Elon Musk’s of the world eagerly work toward making autonomous driving a...
