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Auto Marketing Now

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Auto Marketing Now sponsored by Cars.com is a weekly CBT Automotive Network series focused on automotive digital marketing and training for dealership personnel. Hosted by Brian Pasch, CEO of PCG Consulting, this weekly series addresses SEO, SEM, Conversion Optimization, Analytics, Brand Management, Social Media, Paid Search, Display, Retargeting and traditional advertising for the auto industry. Tune-in weekly for Brian's insight and easy to implement tips and training for selling more cars at your dealership.

Doing More With Your Website Visitors

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On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how to supercharge your marketing strategy using anonymous shopper data.

Creating Custom Scripts to Track Engagement

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On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.

Improving Account Retention in the Vendor Community

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On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account retention and the value they bring to dealers.

How Video Pre-Roll Can Compliment Your Online Marketing Strategy

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On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll strategy to get more shoppers into your showroom.

Making an Investment in Education

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On today's episode of Auto Marketing Now, Brian talks about how making an investment in education can help your digital marketing efforts flourish.

Focusing Less on Conversions and More on Outcomes

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On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Digital Retailing Tools

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On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing tools and the tests that were done at the 2018 Automotive Analytics and Attribution Summit.

Leveraging Your DMS Data

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  On today's episode of Auto Marketing Now, Brian Pasch talks about leveraging your DMS data to connect with more of your existing customers and to find more just like them.

5 Observations from Measuring Consumer Engagement on Dealer’s Websites

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  On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data that has been collected in the PCG Engagement Project. Dealers must understand how consumers are navigating their site to reveal...

Inspecting Your Paid Search Campaigns

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On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're getting the most bang for your buck.

Accelerated Mobile Pages

On today's episode of Auto Marketing Now, Brian goes over accelerated mobile pages, or AMP, an important technology used to improve mobile pages as...

Things Dealers Can Do in Hard Times

Brian talks about the headwinds that dealers will be facing later in the year as well as some things that dealers can do in...

Cleaning Up Your Website Traffic

  On this week's episode of Auto Marketing Now, Brian Pasch takes a look at UTM tags and shows you step-by-step how to clean up...
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Shawn Hays on Personal Branding, Increasing Closing Percentages, Setting Goals and Managing Salespeople

On today’s show, we welcome back Your Car Guy Shawn Hays, co-founder of Sales Hustler and sales manager at Dan Cummins Chevrolet and Buick...
time management

Manage Your Dealership and Your Time

You invest many resources in your dealership. Out of those, perhaps the most valuable is time. For this reason, time management is critical for...
Ford

Ford’s Big Investment In EV’s and American Jobs

Ford is going all-in with electric vehicles. On Wednesday the company announced plans to sink almost $1 billion into electric and autonomous cars, with...
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Top Tools to Use to Make Sure Your Dealership Has the Necessary Technology

Most consumers today are savvy enough to check their credit scores before they even walk into the dealership. Knowing their score lets them have...
Auto Show

The Harmonization of Autonomous Vehicle Regulation and the 2019 DC Auto Show

We are in the midst of a self-driving vehicle revolution. While the Elon Musk’s of the world eagerly work toward making autonomous driving a...