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Auto Marketing Now

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Auto Marketing Now sponsored by Cars.com is a weekly CBT Automotive Network series focused on automotive digital marketing and training for dealership personnel. Hosted by Brian Pasch, CEO of PCG Consulting, this weekly series addresses SEO, SEM, Conversion Optimization, Analytics, Brand Management, Social Media, Paid Search, Display, Retargeting and traditional advertising for the auto industry. Tune-in weekly for Brian's insight and easy to implement tips and training for selling more cars at your dealership.

Inspecting Your Paid Search Campaigns

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On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're getting the most bang for your buck.

Cross-Selling and Pump-In, Pump-Out Data

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On this week's episode of Auto Marketing Now, Brian Pasch talks about cross-selling and pump-in, pump-out data as well as some new tools to help give yourself more real time insights on what's happening in your local market.

How to Evaluate The Value of Your Third-Party Classified Partner

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Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode of Auto Marketing Now.

Smarter Retargeting Strategies to Sell More Cars in the Digital Age

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On this week's edition of Auto Marketing Now, Brian goes over the basics of retargeting and gives you some new insights on how to improve your retargeting campaigns.

Search Engine Optimization for the Auto Industry

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On this week's episode of Auto Marketing Now, Brian talks about how to fine-tune your SEO (Search Engine Optimization) for the auto industry.

How to Jumpstart Your Fixed-Ops

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On this week's episode of Auto Marketing Now, Brian explains how to jumpstart your conversion and engagement tracking for your fixed-ops.

Doing More With Your Website Visitors

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On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how to supercharge your marketing strategy using anonymous shopper data.

Improving Account Retention in the Vendor Community

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On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account retention and the value they bring to dealers.

Things Dealers Can Do in Hard Times

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Brian talks about the headwinds that dealers will be facing later in the year as well as some things that dealers can do in trying times on today's Auto Marketing Now.

Last Click Attribution

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 On today's Auto Marketing Now, Brian Pasch tackles the ugly giant of automotive digital marketing; last click attribution.

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Digital Retailing Tools

On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing tools and the tests that were done at the 2018...

Leveraging Your DMS Data

  On today's episode of Auto Marketing Now, Brian Pasch talks about leveraging your DMS data to connect with more of your existing customers and...
ford and Volkswagen

Ford and Volkswagen Join Forces

Volkswagon AG and Ford set the auto industry abuzz, announcing they’ve come to agreements regarding an alliance. According to Volkswagen, the plan is for...
tax season

Your Dealership Could Sell More Cars During Tax Season Than You Would Imagine

Let’s face it: taxes are rarely anyone’s favorite topic. Few people look to tax season with anticipation, with the exception of accountants… and dealerships? That’s...
Cadillac

What Cadillac’s Announcement Means for the EV’s in 2019

One of the hottest automotive trends of recent years has been the rise of the Electric Vehicle (EV). With companies like Tesla setting the...
Trevor Gilevideo

Finding New Paths to Profitability at Your Dealership – Trevor Gile, Motorcars Honda

The annual NADA show is just around the corner, and just like us here at CBT you're probably gearing up for the great events...
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Two Standard Oil Companies to Usher in an Age of Electric Vehicles

If you’ve been on the fence about introducing Electric Vehicles (EVs) to your customers, now is the perfect time to get on board. Previously,...