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Welcome to Auto Marketing Now, a CBT exclusive that tackles the latest automotive marketing strategies and trends with Brian Pasch, automotive marketing expert and founder of BPE Enterprises. Learn about the latest digital advertising techniques, social media engagement strategies, customer retention practices, and data-driven marketing approaches that will enhance your dealership’s marketing efforts. Featuring interviews with successful marketers, real-world case studies, and expert analysis, Auto Marketing Now is a must-watch for anyone working in automotive retail today.

Welcome to Auto Marketing Now, a CBT exclusive that tackles the latest automotive marketing strategies and trends with Brian Pasch, automotive marketing expert and founder of BPE Enterprises. Learn about the latest digital advertising techniques, social media engagement strategies, customer retention practices, and data-driven marketing approaches that will enhance your dealership’s marketing efforts. Featuring interviews with successful marketers, real-world case studies, and expert analysis, Auto Marketing Now is a must-watch for anyone working in automotive retail today.

The importance of proper “hygiene” when using customer data platforms — Brian Pasch

Customer data platforms (CDP) have quickly become an important part of automotive retailing, with the number of storefronts using this crucial technology growing on...

Why dealers need to bridge the education gap when selling electric vehicles

On the latest episode of Auto Marketing Now, host Brian Pasch tackles the primary issues dealers face on a daily basis. These headwinds consist...

Creating a concierge experience for car buyers: tips for dealers

For dealerships, selling a customer's car is only the start of a potentially long-lasting relationship — but only if the consumer tries to gain...

Tracking events on your dealership website with Google Analytics 4 — Brian Pasch

Earlier this year, Google launched Google Analytics 4, discarding outdated features and processes in favor of modern tools that better align with today's internet...

Navigating Google’s GA4 update: A guide for dealerships

Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues delivering insight into...

The secret ingredient to choosing the right CDP for your dealership

On the last episode of Auto Marketing Now, automotive marketing expert and founder of BPE Enterprises, Brian Pasch discussed the three levels of functionality...