Smarter Retargeting Strategies to Sell More Cars in the Digital Age
On this week's edition of Auto Marketing Now, Brian goes over the basics of retargeting and gives you some new insights on how to improve your retargeting campaigns.
How to Jumpstart Your Fixed-Ops
On this week's episode of Auto Marketing Now, Brian explains how to jumpstart your conversion and engagement tracking for your fixed-ops.
Inspecting Your Paid Search Campaigns
On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're getting the most bang for your buck.
Search Engine Optimization for the Auto Industry
On this week's episode of Auto Marketing Now, Brian talks about how to fine-tune your SEO (Search Engine Optimization) for the auto industry.
Doing More With Your Website Visitors
On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how to supercharge your marketing strategy using anonymous shopper data.
The 5th Conversion Channel in Google Analytics
On this week's episode of Auto Marketing Now, Brian Pasch talks about the fifth conversion channel in Google Analytics and the impact that it has on your marketing return on ad spend.
Improving Account Retention in the Vendor Community
On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account retention and the value they bring to dealers.
Things Dealers Can Do in Hard Times
Brian talks about the headwinds that dealers will be facing later in the year as well as some things that dealers can do in trying times on today's Auto Marketing Now.
Facebook’s Controversial Change
On this week's episode of Auto Marketing Now, Brian Pasch tackles the controversy regarding Facebook's change and how they use third-party data to target consumers on their advertising platforms.
How Video Pre-Roll Can Compliment Your Online Marketing Strategy
On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll strategy to get more shoppers into your showroom.
Leveraging Social Media
Today on Auto Marketing Now, Brian Pasch welcomes co-hosts Denise Casagrande, Social Media Manager at PCG Companies, to discuss the best ways your dealership...
Leveraging Your DMS Data
On today's episode of Auto Marketing Now, Brian Pasch talks about leveraging your DMS data to connect with more of your existing customers and...
5 Observations from Measuring Consumer Engagement on Dealer’s Websites
On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data...
Feature Benefit Selling by Mark Wahlberg
Today's CBT Automotive sales tip of the day is brought to you by the newest Columbus Ohio car dealer, Mark Wahlberg. Take a look!
Solutions That Measure and Manage Your Dealership’s Recon Process
If you’re a dealer struggling to get your used vehicles in and out of recon as quickly as possible, you’ll want to pay attention...
Why Your Team Should Be Certified
Certifications, regardless of what they are for, tells your professional peers and employers that you are well-qualified to take things seriously. It can help...
Making the Connection: Four Ways to Align your Goals
Who are you as a dealership, and what do you stand for? If someone were to ask the above question to one of your...
DataScan Celebrates Grand Opening of New Headquarters in Alpharetta
ALPHARETTA, Ga. – Concluding a nearly $20 million investment, DataScan has officially moved its headquarters to 415 South Broad Street in the new Alpharetta City Center, a thriving 26-acre mixed-use parcel located in the heart...
