Creating a Marketing Strategy with Cable TV Advertising
On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable TV advertising and set-top box data.
How Video Pre-Roll Can Complement Your Online Marketing Strategy
On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll strategy to get more shoppers into your showroom.
How to Evaluate The Value of Your Third-Party Classified Partner
Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode of Auto Marketing Now.
Using Data Sources to See Who Visits Your Website
On this week's episode of Auto Marketing Now, Brian Pasch talks about doing more with the visitors that come to your website, using data sources to see who those visitors actually are, and how to market to your website visitors.
Doing More With Your Website Visitors
On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how to supercharge your marketing strategy using anonymous shopper data.
Marketing and Sales Attribution
On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies and techniques to help dealers understand which marketing investments drove customers into the showroom.
Cross-Selling and Pump-In, Pump-Out Data
On this week's episode of Auto Marketing Now, Brian Pasch talks about cross-selling and pump-in, pump-out data as well as some new tools to help give yourself more real time insights on what's happening in your local market.
Modern Merchandising in Today’s Dealerships
On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the most common headaches that dealers face when it comes to modern merchandising.
Creating Custom Scripts to Track Engagement
On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.
Automotive SEO Strategies
On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your dealership website, and more.
Addressable Advertising on Cable TV
On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...
Moving from Email to Text Messaging
On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...
Ways to Reduce Your SEM Spend
On this week's episode of Auto Marketing Now, Brian Pasch gives you some ways to reduce your SEM spend so that you can use...
How to Improve Employee Retention and Productivity
As a manager, two of your chief concerns are productivity and employee retention. The first boosts your company's revenue. The second reduces the chances...
5 Reasons You Need to Redefine CRM
The customer relationship management (CRM) tool started out as a simple electronic rolodex and calendar. It’s now a complicated tool that is underused or...
Revamp Your Dealership’s BDC with These Proven Strategies – Mike Cavanuagh, MAX Digital
On today’s show, we’re pleased to welcome in Mike Cavanaugh, Executive Vice President for MAX Digital, who is here to discuss revamping your BDC...
The Power of 4DX in the Service Department!
Working with Service Departments has allowed me to be exposed to many different strategies, techniques, processes as well as the latest technologies, software and...
How to Run a Successful Dealership Rental Program
Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved....
