Inspecting Your Paid Search Campaigns
On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're getting the most bang for your buck.
Cleaning Up Your Website Traffic
On this week's episode of Auto Marketing Now, Brian Pasch takes a look at UTM tags and shows you step-by-step how to clean up your tags so you can use Google Analytics to inspect the quality of your website traffic. Don't forget to click here,...
Improving Account Retention in the Vendor Community
On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account retention and the value they bring to dealers.
How Video Pre-Roll Can Complement Your Online Marketing Strategy
On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll strategy to get more shoppers into your showroom.
Doing More With Your Website Visitors
On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how to supercharge your marketing strategy using anonymous shopper data.
Creating a Marketing Strategy with Cable TV Advertising
On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable TV advertising and set-top box data.
Using Data Sources to See Who Visits Your Website
On this week's episode of Auto Marketing Now, Brian Pasch talks about doing more with the visitors that come to your website, using data sources to see who those visitors actually are, and how to market to your website visitors.
Marketing and Sales Attribution
On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies and techniques to help dealers understand which marketing investments drove customers into the showroom.
How to Evaluate The Value of Your Third-Party Classified Partner
Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode of Auto Marketing Now.
Cross-Selling and Pump-In, Pump-Out Data
On this week's episode of Auto Marketing Now, Brian Pasch talks about cross-selling and pump-in, pump-out data as well as some new tools to help give yourself more real time insights on what's happening in your local market.
Automotive SEO Strategies
On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...
Approaching Digital Retailing Challenges
On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the retailing challenges that dealers and vendors face when trying...
Modernizing Your Retail Experience
On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in...
The A.R.T. of Dealing with Angry Customers
I know a thing or two about dealing with angry customers. A big part of my time at college was spent on a phone...
Are You Hiring for Skill Sets Your Dealership Needs Most?
The 21st Century is shaping up to be one of great change for the auto industry. In this ever-shifting environment it seems harder than...
What The Latest Buy-Sell Market Trends Mean for the Auto Retail Industry – Ryan...
On today's show, we're pleased to welcome back Ryan Kerrigan, managing director of Kerrigan Advisors. In this segment, Ryan and Jim discuss the state...
Tips for Improving Dealership Reviews and Maintaining a Meaningful Online Reputation
The first step in the car-buying journey today is not a physical one, but a digital one. Customers typically spend the bulk of the...
Why You Need a Live Chat Feature on Your Dealership’s Website
If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the...
