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Auto Marketing Now

pasch_1132x340 Auto Marketing Now sponsored by LotLinx is a weekly CBT Automotive Network series focused on automotive marketing and training for dealership personnel. Hosted by Brian Pasch, CEO of PCG Consulting, this weekly series addresses SEO, SEM, Conversion Optimization, Analytics, Brand Management, Social Media, Paid Search, Display, Retargeting and traditional advertising for the auto industry. Tune-in weekly for Brian's insight and easy to implement tips and training for selling more cars at your dealership.

Leveraging Your DMS Data

DMS Datavideo
  On today's episode of Auto Marketing Now, Brian Pasch talks about leveraging your DMS data to connect with more of your existing customers and to find more just like them.

Inspecting Your Paid Search Campaigns

search campaignsvideo
On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're getting the most bang for your buck.

Why Dealers Struggle with Managing Google Analytics Data

Google Analyticsvideo
On this week's episode of Auto Marketing Now, Brian Pasch talks about the psychology and the barriers that are keeping the knowledge gap between dealers and their Google Analytics data open.  

Search Engine Optimization for the Auto Industry

search engine optimizationvideo
On this week's episode of Auto Marketing Now, Brian talks about how to fine-tune your SEO (Search Engine Optimization) for the auto industry.

Smarter Retargeting Strategies to Sell More Cars in the Digital Age

retargeting strategiesvideo
On this week's edition of Auto Marketing Now, Brian goes over the basics of retargeting and gives you some new insights on how to improve your retargeting campaigns.

2018 Digital Marketing Playbook

digital marketingvideo
On today's episode of Auto Marketing Now, Brian Pasch goes over the 2018 Digital Marketing Playbook, a check-list of 100 marketing tips designed to keep you and your team on the same page.  

Improving Account Retention in the Vendor Community

account retentionvideo
On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account retention and the value they bring to dealers.

How video pre-roll can compliment your online marketing strategy

video pre-rollvideo
On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll strategy to get more shoppers into your showroom.

Facebook Auto Listings

Facebook
On this week's edition of Auto Marketing Now, Brian Pasch discusses the recent announcement from Facebook about expanding their marketplace with auto listings and the general growth of Facebook advertising for auto dealers.

5 Observations from Measuring Consumer Engagement on Dealer’s Websites

Auto Marketing Nowvideo
  On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data that has been collected in the PCG Engagement Project. Dealers must understand how consumers are navigating their site to reveal...

Prepping for NADA 2018

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can make the most out of your experience at NADA...

Leveraging Social Media

Brian hosts Denise Casagrande, Social Media Manager at PCG Companies, to discuss the best ways your dealership can leverage social media.

Creating Custom Scripts to Track Engagement

  On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.
customer expectationsvideo

Michael Anderson: Making Changes and Meeting Customer Expectations

  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can...
sales

4 Opportunities That Create More Sales

Opportunity #1 – Bring your own business To be successful for a long period of time you must create lead generation marketing. Lead generation equals...
car sales

The Effect Stair Step Programs Have on Small Dealers

A hotly contested practice in the retail automotive industry is stair step programs. Often called something more glamorous or cerebral such as Ford’s “Volume...
conferences

The Ultimate List of Automotive Retail Conferences

Attending conferences seems to be a way of life in the car business. We are all striving for that next cutting-edge strategy that will...
buying processvideo

Larry Dorfman: Find, Sell, & Deliver More Cars with this App

Technology does not have to stop when a customer is in your store. Larry Dorfman, Chairman, and CEO of EasyCare Dealer Solutions, visits the...