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Auto Marketing Now

pasch_1132x340 Auto Marketing Now sponsored by Cars.com is a weekly CBT Automotive Network series focused on automotive digital marketing and training for dealership personnel. Hosted by Brian Pasch, CEO of PCG Consulting, this weekly series addresses SEO, SEM, Conversion Optimization, Analytics, Brand Management, Social Media, Paid Search, Display, Retargeting and traditional advertising for the auto industry. Tune-in weekly for Brian's insight and easy to implement tips and training for selling more cars at your dealership.

Smarter Retargeting Strategies to Sell More Cars in the Digital Age

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On this week's edition of Auto Marketing Now, Brian goes over the basics of retargeting and gives you some new insights on how to improve your retargeting campaigns.

How to Jumpstart Your Fixed-Ops

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On this week's episode of Auto Marketing Now, Brian explains how to jumpstart your conversion and engagement tracking for your fixed-ops.

Inspecting Your Paid Search Campaigns

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On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're getting the most bang for your buck.

Search Engine Optimization for the Auto Industry

search engine optimizationvideo
On this week's episode of Auto Marketing Now, Brian talks about how to fine-tune your SEO (Search Engine Optimization) for the auto industry.

Doing More With Your Website Visitors

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On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how to supercharge your marketing strategy using anonymous shopper data.

The 5th Conversion Channel in Google Analytics

Google Analyticsvideo
On this week's episode of Auto Marketing Now, Brian Pasch talks about the fifth conversion channel in Google Analytics and the impact that it has on your marketing return on ad spend.

Improving Account Retention in the Vendor Community

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On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account retention and the value they bring to dealers.

Things Dealers Can Do in Hard Times

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Brian talks about the headwinds that dealers will be facing later in the year as well as some things that dealers can do in trying times on today's Auto Marketing Now.

Facebook’s Controversial Change

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On this week's episode of Auto Marketing Now, Brian Pasch tackles the controversy regarding Facebook's change and how they use third-party data to target consumers on their advertising platforms.

How Video Pre-Roll Can Compliment Your Online Marketing Strategy

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On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll strategy to get more shoppers into your showroom.

Leveraging Social Media

 Today on Auto Marketing Now, Brian Pasch welcomes co-hosts Denise Casagrande, Social Media Manager at PCG Companies, to discuss the best ways your dealership...

Leveraging Your DMS Data

  On today's episode of Auto Marketing Now, Brian Pasch talks about leveraging your DMS data to connect with more of your existing customers and...

5 Observations from Measuring Consumer Engagement on Dealer’s Websites

  On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data...
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Marketing Efforts Designed to Meet the Needs of Female Car Buyers – Lisa Copeland

CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with...
autonomous vehicles

Is There a Lack of Enthusiasm for Autonomous Vehicles?

From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car....
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The Evolution of On-Lot Shopping – Larry Dorfman

  The role of the salesperson on the floor has changed over the years and now engaging with customers extends far beyond the reach of...
newscast

Digital Hubs in Your Dealership: A Smart Investment?

Self-service, digital hubs are a growing phenomenon in all areas of business. Self-checkouts are ubiquitous at large chains like Wal-Mart, Target, and Albertsons, and...
Customer Trust

The Power of “Starting with Why,”: Four Ways to Strengthen Customer Trust and Loyalty

Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated...