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Auto Marketing Now

pasch_1132x340 Auto Marketing Now sponsored by Cars.com is a weekly CBT Automotive Network series focused on automotive digital marketing and training for dealership personnel. Hosted by Brian Pasch, CEO of PCG Consulting, this weekly series addresses SEO, SEM, Conversion Optimization, Analytics, Brand Management, Social Media, Paid Search, Display, Retargeting and traditional advertising for the auto industry. Tune-in weekly for Brian's insight and easy to implement tips and training for selling more cars at your dealership.

Making an Investment in Education

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On today's episode of Auto Marketing Now, Brian talks about how making an investment in education can help your digital marketing efforts flourish.

Why Dealers Struggle with Managing Google Analytics Data

Google Analyticsvideo
On this week's episode of Auto Marketing Now, Brian Pasch talks about the psychology and the barriers that are keeping the knowledge gap between dealers and their Google Analytics data open.  

Search Engine Optimization for the Auto Industry

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On this week's episode of Auto Marketing Now, Brian talks about how to fine-tune your SEO (Search Engine Optimization) for the auto industry.

Accelerated Mobile Pages

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On today's episode of Auto Marketing Now, Brian goes over accelerated mobile pages, or AMP, an important technology used to improve mobile pages as more consumers continue to use mobile devices to shop for their vehicle.

2018 Digital Marketing Playbook (Part 2)

2018 Digital Marketing Playbookvideo
  On this week's episode of Auto Marketing Now, Brian Pasch continues his series going over some of the highlights of the 2018 Digital Marketing Playbook.

Cleaning Up Your Website Traffic

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  On this week's episode of Auto Marketing Now, Brian Pasch takes a look at UTM tags and shows you step-by-step how to clean up your tags so you can use Google Analytics to inspect the quality of your website traffic.

Prepping for NADA 2018

NADA 2018video
On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can make the most out of your experience at NADA 2018 in Las Vegas.

Leveraging Social Media

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Brian hosts Denise Casagrande, Social Media Manager at PCG Companies, to discuss the best ways your dealership can leverage social media.

How to Jumpstart your Fixed-Ops

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On this week's episode of Auto Marketing Now, Brian explains how to jumpstart your conversion and engagement tracking for your fixed-ops.

Inspecting Your Paid Search Campaigns

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On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're getting the most bang for your buck.

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Creating Custom Scripts to Track Engagement

  On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.

2018 Digital Marketing Playbook (Part 3)

On this week's edition of Auto Marketing Now, Brian Pasch continues his series based on the 2018 Digital Marketing Playbook. Today, Brian goes over...
online experiencevideo

Offer a Customized Online Experience at Your Dealership – Paul Wagner, CloudEngage

Every dealer wants to make sure their dealership has a great online and offline customer experience. On today’s show, we are joined by Paul...
content calendar

Does Your Marketing Department Need A Content Calendar?

Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this...
appointment

Turning a Phone Call Into an Appointment

It’s no secret that your dealership’s location can pose challenges to running an effective sales process. Situated in congested Chicago, the Berman Infiniti of...
Nissan

Dealership Upgrades At Nissan Embrace The Future

The familiar circular logo is staying, but Nissan Motor Company said that many showroom changes are afoot with the company aiming for upgrades in...
service department

Training New Recruits in Your Service Department

Recruiting and training service personnel has been a hot topic of conversation in recent years. Attracting and retaining good talent in your service department...