Modern marketing isn’t about more tools, It’s about a seamless experience

Noah Lee - June 3, 2026

The way people shop for vehicles has changed significantly and marketing needs to change with it. Today’s car buyers don’t start their journey on just one website or fill out one...

Digital Retailing Publishing Partners

A shift in control: Modern dealer marketing and access to agency-grade buying tools

Amol Waishampayan - March 26, 2026

For years, automotive marketing has operated a clear structural hierarchy. Enterprise brands and large agencies controlled advanced buying infrastructure, including centralized programmatic platforms, identity resolution systems, cross-channel optimization tools, and...

Sales & Marketing Publishing Partners

Jonathan Dawson on breaking industry norms to drive loyalty and sales

Colin Fitzpatrick - March 23, 2026

Six months after acquiring Cherokee Mitsubishi, dealer principal Jonathan Dawson is candid about both progress and missteps as he transitions from industry consultant to retail operator. During the latest Mind...

Dealer Interviews Mind Your Own Business

Why dealers can no longer ignore TikTok in the buying journey

Jasmine Kiniklis - February 10, 2026

On the Dash: TikTok now supports the entire car-buying journey, from discovery to shortlist. Buyers rely on the platform for research, comparisons and confidence building. Dealers who show up early...

Sales & Marketing Articles

Colin Carrasquillo explains how dealerships can dominate digital visibility and drive traffic with AI-powered search strategies.

Boost your dealership’s visibility during the age of AI-powered search

Jasmine Kiniklis - December 17, 2025

As more consumers turn to AI-powered tools for answers, dealerships must adapt their digital marketing strategies to remain visible in an increasingly zero-click search process. On today's episode of Marketing...

Marketing Matters Sales & Marketing

John Fitzpatrick, president and CEO of Force Marketing, shares practical strategies dealers can use to finish Q4 strong.

Force Marketing’s John Fitzpatrick on data, retention, and Q4 strategies

Jaelyn Campbell - October 2, 2025

As we approach the final quarter of 2025, many dealers are wondering how they can finish the year strong. On the latest episode of Inside Automotive, John Fitzpatrick, president and...

Inside Automotive Sales & Marketing

Alexi Venneri shares how she built DAS Technology, led through crises, and drives innovation while supporting dealers and workplace culture.

How Alexi Venneri turned a setback into a $50M tech empire

Jasmine Kiniklis - September 29, 2025

Economic setbacks can spark breakthroughs and redefine entire industries. On this latest episode of Women Driving the Industry, Alexi Venneri, co-founder and CEO of DAS Technology, shares how she built...

Featured EVs & Technology

Colin Carrasquillo explains how dealerships can capture intent, leverage tiered campaigns, and boost local marketing results.

How dealerships can capture intent and maximize marketing

Colin Fitzpatrick - September 18, 2025

National and regional advertising campaigns create brand awareness, but it is at the dealership level where that awareness must be converted into sales. On today's episode of Marketing Matters, Digital...

Featured Marketing Matters

Glenn Pasch shares how dealers can integrate AI into their marketing and operations without sacrificing human interaction.

How dealers can leverage AI without losing the human touch – Glenn Pasch | PCG Digital

Colin Fitzpatrick - August 19, 2025

Artificial intelligence (AI) is showing up in nearly every new tool marketed to dealerships, but without a clear plan, it can create more problems than it solves. On today's episode...

Sales & Marketing Inside Automotive

Erick Kirks shares how Johnson Automotive uses AI and predictive marketing to drive EV sales, hybrids, and service growth.

Erick Kirks on how AI powers Johnson Automotive’s marketing strategy

Ashby Lincoln - August 14, 2025

The top-performing dealerships are exploring the intersection of targeted marketing, predictive outreach and AI-driven processes to create more effective marketing campaigns to stay ahead. In today's episode of Inside Automotive,...

Featured Sales & Marketing

Automotive Marketing

Modern marketing isn’t about more tools, It’s about a seamless experience

A shift in control: Modern dealer marketing and access to agency-grade buying tools

Jonathan Dawson on breaking industry norms to drive loyalty and sales

Why dealers can no longer ignore TikTok in the buying journey

Boost your dealership’s visibility during the age of AI-powered search

Force Marketing’s John Fitzpatrick on data, retention, and Q4 strategies

How Alexi Venneri turned a setback into a $50M tech empire

How dealerships can capture intent and maximize marketing

How dealers can leverage AI without losing the human touch – Glenn Pasch | PCG Digital

Erick Kirks on how AI powers Johnson Automotive’s marketing strategy

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