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Auto Marketing Now

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Auto Marketing Now sponsored by Cars.com is a weekly CBT Automotive Network series focused on automotive digital marketing and training for dealership personnel. Hosted by Brian Pasch, CEO of PCG Consulting, this weekly series addresses SEO, SEM, Conversion Optimization, Analytics, Brand Management, Social Media, Paid Search, Display, Retargeting and traditional advertising for the auto industry. Tune-in weekly for Brian's insight and easy to implement tips and training for selling more cars at your dealership.

Creating a Marketing Strategy with Cable TV Advertising

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On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable TV advertising and set-top box data.

How Video Pre-Roll Can Complement Your Online Marketing Strategy

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On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll strategy to get more shoppers into your showroom.

How to Evaluate The Value of Your Third-Party Classified Partner

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Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode of Auto Marketing Now.

Using Data Sources to See Who Visits Your Website

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On this week's episode of Auto Marketing Now, Brian Pasch talks about doing more with the visitors that come to your website, using data sources to see who those visitors actually are, and how to market to your website visitors.

Doing More With Your Website Visitors

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On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how to supercharge your marketing strategy using anonymous shopper data.

Marketing and Sales Attribution

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On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies and techniques to help dealers understand which marketing investments drove customers into the showroom.

Cross-Selling and Pump-In, Pump-Out Data

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 On this week's episode of Auto Marketing Now, Brian Pasch talks about cross-selling and pump-in, pump-out data as well as some new tools to help give yourself more real time insights on what's happening in your local market.

Modern Merchandising in Today’s Dealerships

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On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the most common headaches that dealers face when it comes to modern merchandising.

Creating Custom Scripts to Track Engagement

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On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.

Automotive SEO Strategies

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On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your dealership website, and more.

Addressable Advertising on Cable TV

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...

Moving from Email to Text Messaging

On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...

Ways to Reduce Your SEM Spend

 On this week's episode of Auto Marketing Now, Brian Pasch gives you some ways to reduce your SEM spend so that you can use...
secure

How to Improve Employee Retention and Productivity

As a manager, two of your chief concerns are productivity and employee retention. The first boosts your company's revenue. The second reduces the chances...
CRM

5 Reasons You Need to Redefine CRM

The customer relationship management (CRM) tool started out as a simple electronic rolodex and calendar. It’s now a complicated tool that is underused or...
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Revamp Your Dealership’s BDC with These Proven Strategies – Mike Cavanuagh, MAX Digital

On today’s show, we’re pleased to welcome in Mike Cavanaugh, Executive Vice President for MAX Digital, who is here to discuss revamping your BDC...
service

The Power of 4DX in the Service Department!

Working with Service Departments has allowed me to be exposed to many different strategies, techniques, processes as well as the latest technologies, software and...
rental

How to Run a Successful Dealership Rental Program

Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved....