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Auto Marketing Now

pasch_1132x340 Auto Marketing Now sponsored by Cars.com is a weekly CBT Automotive Network series focused on automotive digital marketing and training for dealership personnel. Hosted by Brian Pasch, CEO of PCG Consulting, this weekly series addresses SEO, SEM, Conversion Optimization, Analytics, Brand Management, Social Media, Paid Search, Display, Retargeting and traditional advertising for the auto industry. Tune-in weekly for Brian's insight and easy to implement tips and training for selling more cars at your dealership.

Facebook’s Controversial Change

Facebookvideo
On this week's episode of Auto Marketing Now, Brian Pasch tackles the controversy regarding Facebook's change and how they use third-party data to target consumers on their advertising platforms.

How Video Pre-Roll Can Compliment Your Online Marketing Strategy

video pre-rollvideo
On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll strategy to get more shoppers into your showroom.

The Evolution of Automotive Sales

evolutionvideo
On this week's episode of Auto Marketing Now, Brian Pasch invites his friend and co-author Thomas Gage to discuss an important topic that dealers need to listen to; digital retailing and the evolution of automotive sales.

2018 Digital Marketing Playbook (Part 4)

digital marketingvideo
On today's episode of Auto Marketing Now, Brian Pasch continues his series on the 2018 Digital Marketing Playbook. In part 4, Brian goes over section 4 in the playbook on how you can take advantage of video opportunities for your dealership.

Focusing Less on Conversions and More on Outcomes

Auto Marketing Nowvideo
On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Creating Custom Scripts to Track Engagement

engagementvideo
  On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.

2018 Digital Marketing Playbook (Part 3)

digital marketingvideo
On this week's edition of Auto Marketing Now, Brian Pasch continues his series based on the 2018 Digital Marketing Playbook. Today, Brian goes over paid search and display advertising opportunities.

Leveraging Your DMS Data

DMS Datavideo
  On today's episode of Auto Marketing Now, Brian Pasch talks about leveraging your DMS data to connect with more of your existing customers and to find more just like them.

Making an Investment in Education

educationvideo
On today's episode of Auto Marketing Now, Brian talks about how making an investment in education can help your digital marketing efforts flourish.

Why Dealers Struggle with Managing Google Analytics Data

Google Analyticsvideo
On this week's episode of Auto Marketing Now, Brian Pasch talks about the psychology and the barriers that are keeping the knowledge gap between dealers and their Google Analytics data open.  

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

The 5th Conversion Channel in Google Analytics

On this week's episode of Auto Marketing Now, Brian Pasch talks about the fifth conversion channel in Google Analytics and the impact that it...

Improving Account Retention in the Vendor Community

On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account...
accountability

How Can You Bring Accountability Into Your Dealership with Optimal Results

Service Managers, Service Directors and Fixed Operations supervisors everywhere look for the best practices to employ in running a smooth and profitable business. Obtaining...
millennials

The ABCs of Selling to Millennials

Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that...
Joseph Michellivideo

Does Your Dealership Experience Meet Your Customer’s Expectations? – Joseph Michelli, NYTimes Best Selling...

Our guest today on the CBT Automotive Network is an expert when it comes to instilling the knowledge and power your business, managers, and...
Daimler

Daimler Profit Projections Lowered with Escalating Trade Tariffs

Mercedes Benz’s parent company, Daimler, has reported that the escalating trade war between the United States and China is the reason they have cut...
talent

Five HR Tools to Find the Best Talent and Streamline the Onboarding Experience

It’s hard to find good people these days. According to data from the U.S. Bureau of Labor Statistics, approximately three million employees have left...