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Auto Marketing Now

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Auto Marketing Now sponsored by Cars.com is a weekly CBT Automotive Network series focused on automotive digital marketing and training for dealership personnel. Hosted by Brian Pasch, CEO of PCG Consulting, this weekly series addresses SEO, SEM, Conversion Optimization, Analytics, Brand Management, Social Media, Paid Search, Display, Retargeting and traditional advertising for the auto industry. Tune-in weekly for Brian's insight and easy to implement tips and training for selling more cars at your dealership.

Doing More With Your Website Visitors

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On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how to supercharge your marketing strategy using anonymous shopper data.   VIDEO TRANSCRIPTION: Speaker 1: Welcome to Auto Marketing Now. On today's show, we're...

Modern Merchandising in Today’s Dealerships

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 On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the most common headaches that dealers face when it comes to modern merchandising.   VIDEO TRANSCRIPTION: Speaker 1: You're watching Auto Marketing Now with Brian Pasch. Brian Pasch: Welcome to Auto Marketing Now. On...

Creating Custom Scripts to Track Engagement

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 On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.   VIDEO TRANSCRIPTION: Brian: Welcome to Auto Marketing Now. On today's show, we're going to talk about Google Tag Manager and creating custom scripts to...

Creating a Brand Promise

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On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if you plan to embrace digital retailing.   VIDEO TRANSCRIPTION: Brian Pasch: Hi, this is Brian Pasch, and welcome to Auto Marketing Now. On...

Addressable Advertising on Cable TV

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On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not be aware of.   VIDEO TRANSCRIPTION: Brian Pasch: Welcome to Auto Marketing Now. On today's show, we're going to talk about addressable advertising...

Moving from Email to Text Messaging

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On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather than email.   VIDEO TRANSCRIPTION: Brian Pasch: Welcome to Auto Marketing Now. On today's show we're going to talk about stopping the insanity...

Improving Account Retention in the Vendor Community

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On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account retention and the value they bring to dealers.

Creating a Marketing Strategy with Cable TV Advertising

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On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable TV advertising and set-top box data.

How to Evaluate The Value of Your Third-Party Classified Partner

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Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode of Auto Marketing Now.

Using Data Sources to See Who Visits Your Website

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On this week's episode of Auto Marketing Now, Brian Pasch talks about doing more with the visitors that come to your website, using data sources to see who those visitors actually are, and how to market to your website visitors.

Modernizing Your Retail Experience

 On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in...

Automotive SEO Strategies

 On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...

Ways to Reduce Your SEM Spend

 On this week's episode of Auto Marketing Now, Brian Pasch gives you some ways to reduce your SEM spend so that you can use...
Ira Wolfevideo

Ira Wolfe on Why Dealers Can’t Go Back to Business as Usual

"An Obituary for Normal", is how Ira Wolfe, founder and President of Success Performance Solutions, satirically introduces his thoughts about the state of 'normal'...
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Summer Sales Forecast for Auto Retail – Charlie Chesbrough, Cox Automotive

Cautious optimism is the sentiment many dealers are feeling as the auto retail industry settles into Q3. After strong showings for sales, considering the...
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Middle and Upper-Class Car Buyers Spending Actively

The second-quarter car sales reports tell a story that few care to recall. The pandemic response sent more than 45 million Americans into the...
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The Current State of Online Sales: Is This Process Here to Stay?

COVID-19 has caused many auto dealers to embrace a variety of new processes. From picking up cars for servicing to limiting the number of...
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CBT News Market Update: LotLinx CEO Len Short & Bloomberg Auto Analyst Kevin...

As macroeconomic conditions begin to stabilize and consumers slowly resume their pre-pandemic lives, a lot of auto retail markets saw an uptick in sales...