Auto Marketing Now

Auto Marketing Now is a monthly CBT Automotive Network series focused on automotive digital marketing and training for dealership personnel. Hosted by Brian Pasch, CEO of PCG Consulting, this weekly series addresses SEO, SEM, Conversion Optimization, Analytics, Brand Management, Social Media, Paid Search, Display, Retargeting and traditional advertising for the auto industry. Tune-in weekly for Brian's insight and easy to implement tips and training for selling more cars at your dealership.

How Video Pre-Roll Can Complement Your Online Marketing Strategy

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On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll strategy to get more shoppers into your showroom.

Doing More With Your Website Visitors

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On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how to supercharge your marketing strategy using anonymous shopper data.   VIDEO TRANSCRIPTION: Speaker 1: Welcome to…

Modern Merchandising in Today’s Dealerships

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 On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the most common headaches that dealers face when it comes to modern merchandising.   VIDEO TRANSCRIPTION: Speaker 1: You're watching Auto Marketing Now with Brian…

Creating Custom Scripts to Track Engagement

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 On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.   VIDEO TRANSCRIPTION: Brian: Welcome to Auto Marketing Now. On today's show, we're going to talk about…

Creating a Brand Promise

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On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if you plan to embrace digital retailing.   VIDEO TRANSCRIPTION: Brian Pasch: Hi, this is Brian Pasch,…

Addressable Advertising on Cable TV

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On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not be aware of.   VIDEO TRANSCRIPTION: Brian Pasch: Welcome to Auto Marketing Now. On today's show,…

Moving from Email to Text Messaging

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On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather than email.   VIDEO TRANSCRIPTION: Brian Pasch: Welcome to Auto Marketing Now. On today's show we're…

Improving Account Retention in the Vendor Community

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On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account retention and the value they bring to dealers.

Creating a Marketing Strategy with Cable TV Advertising

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On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable TV advertising and set-top box data.

How to Evaluate The Value of Your Third-Party Classified Partner

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Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode of Auto Marketing Now.

How to amplify the reach of your Google My Business listing...

In this episode of Auto Marketing Now, host Brian Pasch discusses the latest updates in Google paid advertising. He also tackles new updates to amplify the reach of your Google My Business listing for fixed-ops. Recently Google announced to auto…

Modernizing Your Retail Experience

 On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in the road for a retail transformation. VIDEO TRANSCRIPT: Brian Pasch: Welcome to Auto Marketing Now.…

Automotive SEO Strategies

 On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your dealership website, and more.
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Bernie Moreno returns to auto retail with new digital technology

While the COVID-19 pandemic has created many obstacles for auto dealers, some have found ways to create opportunities in the midst of adversity. After taking a step back from the auto industry, Bernie Moreno, president of Bernie Moreno Companies, and…
automation

Why automation is a crucial tool in today’s auto industry

In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of meaningful touches needed between a customer and a sales representative. With a smaller team, how can…
wholesale

Wholesale prices begin to normalize on usual inventory levels

Dealers may start to notice the wholesale prices at auction slip back into more familiar territory. According to Manheim’s Used Vehicle Value Index mid-month report for September, wholesale used vehicle prices have decreased by 0.9% in the first two weeks…

Ford set to begin production of the all-electric F-150

The concept of an all-electric Ford F-150 has been anticipated for a while, and the automaker is taking the first steps to move from a concept to production. In a press release, Ford confirmed plans to begin construction of the…
Rock Andersonvideo

How AutoNation is promoting diverse and inclusive hiring practices – Rock Anderson

Here at CBT News, we’ve had several discussions with prominent figures on diversity in the retail automotive industry. AutoNation, the largest retailer in the country, has had tremendous success in hiring and retaining African-Americans and other minorities. Today, we’re joined…