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Auto Marketing Now

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Auto Marketing Now sponsored by Cars.com is a weekly CBT Automotive Network series focused on automotive digital marketing and training for dealership personnel. Hosted by Brian Pasch, CEO of PCG Consulting, this weekly series addresses SEO, SEM, Conversion Optimization, Analytics, Brand Management, Social Media, Paid Search, Display, Retargeting and traditional advertising for the auto industry. Tune-in weekly for Brian's insight and easy to implement tips and training for selling more cars at your dealership.

Inspecting Your Paid Search Campaigns

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On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're getting the most bang for your buck.

How to Evaluate The Value of Your Third-Party Classified Partner

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Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode of Auto Marketing Now.

Cross-Selling and Pump-In, Pump-Out Data

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On this week's episode of Auto Marketing Now, Brian Pasch talks about cross-selling and pump-in, pump-out data as well as some new tools to help give yourself more real time insights on what's happening in your local market.

Why Dealers Struggle with Managing Google Analytics Data

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 On this week's episode of Auto Marketing Now, Brian Pasch talks about the psychology and the barriers that are keeping the knowledge gap between dealers and their Google Analytics data open.

How to Jumpstart Your Fixed-Ops

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On this week's episode of Auto Marketing Now, Brian explains how to jumpstart your conversion and engagement tracking for your fixed-ops.

Accelerated Mobile Pages

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On today's episode of Auto Marketing Now, Brian goes over accelerated mobile pages, or AMP, an important technology used to improve mobile pages as more consumers continue to use mobile devices to shop for their vehicle.

Things Dealers Can Do in Hard Times

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Brian talks about the headwinds that dealers will be facing later in the year as well as some things that dealers can do in trying times on today's Auto Marketing Now.

Cleaning Up Your Website Traffic

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  On this week's episode of Auto Marketing Now, Brian Pasch takes a look at UTM tags and shows you step-by-step how to clean up your tags so you can use Google Analytics to inspect the quality of your website traffic.

Last Click Attribution

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 On today's Auto Marketing Now, Brian Pasch tackles the ugly giant of automotive digital marketing; last click attribution.

Doing More With Your Website Visitors

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On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how to supercharge your marketing strategy using anonymous shopper data.

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...

Approaching Digital Retailing Challenges

On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the retailing challenges that dealers and vendors face when trying...

Marketing and Sales Attribution

On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies...
vendors

7 Tips For Evaluating Your Vendors

Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While...
car buying experience

Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process

When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many...
video

Is Your Dealership Getting Fooled by Vanity Metrics? – Jonathan “JT” Thompson, Force Marketing

Despite positive page views and clickthrough rates some dealerships continue to ultimately struggle with sales and outcomes. Jonathan "JT" Thompson, Vice President of Sales...
lateral support

Should You Use Lateral Support as a Service Department Dispatch System?

Lateral support, Simple Support, Teams, Super Groups and Dispatch. Service Department technician production systems must be designed based on the quality and capabilities of...
EV market

Interesting Players in the Race to Dominate the EV Industry

It’s no surprise that electric vehicles (EVs) have become increasingly popular within the past decade. They are appealing to consumers because they can save...