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How your dealership can avoid the “boiled frog” scenario

On the latest episode of Mind Your Own Business, host Jonathan Dawson, founder of Sellchology, discusses the importance of recognizing areas of your dealership that might be struggling and proactively correcting those processes or behaviors. He draws a parallel between the fall of great empires and the downfall of dealerships, using the boiled frog analogy. He explains that just as a frog slowly adjusts to increasing water temperature, it’s too late to escape, dealerships often fail to notice the gradual decline until it’s too late.

Dawson shares his experience visiting a once highly successful dealership that has now become virtually deserted. He urges dealership owners and managers to be vigilant and proactive in identifying areas of neglect or oversight that could potentially harm the business in the long run. He advises holding a meeting specifically dedicated to discussing these areas and involving department heads and experienced employees to gain valuable insights and perspectives.

To prevent the boiled frog scenario, Dawson recommends forming a dedicated team responsible for addressing the identified issues and taking action. He stresses the importance of empowering this team to make necessary changes and continuously improve the dealership’s operations.

Dawson emphasizes the need for clear communication throughout the organization. He suggests informing the entire team about the issues being addressed, discussing potential solutions, and seeking employee feedback. By involving the team and fostering a sense of ownership and collective responsibility, dealerships can avoid major setbacks and ensure everyone is aligned with the vision and goals.

Dawson also highlights the importance of allocating the right resources to address the dealership’s needs through internal training or external partnerships. He warns against burdening managers with excessive responsibilities and urges dealers to consider investing in resources that can accelerate growth or prevent decline.

Ultimately, Dawson encourages dealerships to learn from history and avoid the fate of once-great empires. By proactively addressing neglected areas, fostering clear communication, and allocating appropriate resources, dealerships can avoid being the boiled frog and ensure long-term success.

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Jonathan Dawson
Jonathan Dawson
Jonathan Dawson is an automotive consultant, sales trainer, author, speaker and coach. For 14 years, he has been helping dealerships and sales teams improve sales, reduce turnover and implement effective marketing strategies. His core teaching philosophy is known as Sellchology - Selling through Psychology. This approach focuses on understanding buying behavior and why some sales methods are more effective than others. Salespeople and managers who understand why a technique works become more educated, empowered and effective.

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