On today’s CBT Newscast for Wednesday, December 20, 2017:
How to Structure your Dealership for Online Auto Sales in 2018
Joe Gumm speaks with Mark Rikess, the President of The Rikess Group about heading into 2018 dealership structure for online auto sales. Watch Now
Volvo: Will customers upgrade their cars like smartphones?
Consumers like ordering new smartphones when the latest and greatest come out. According to the Detroit Free Press, Volvo is hoping to mimic smartphone subscriptions with the XC40 SUV. That means “Care by Volvo” leasing will allow owners to upgrade to a new vehicle every 12 months, set up their lease and arrange delivery online, and much more. The Detroit Free Press says deliveries will begin in April, and test drives will be available at dealerships in March of 2018. Watch Now
WardsAuto: Recent study highlights dealership foot-traffic patterns
If 2017 told us anything, it’s that the amount of data dealers have to work with will be abundant in 2018 and beyond. The amount will continue to grow larger, as digital marketing managers do their best to understand it and tap into its potential. According to Sarah Ohle, Head of Data for GroundTruth, a location data company, “There’s so much opportunity, but it’s so complicated.” Read More
