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digital marketing

Digital marketing methods for today’s car dealership

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What's working for you in digital marketing today and what needs to be revamped? As more consumers make purchases online, it is critical for...
marketing used cars

How this used car manager is adapting to unprecedented supply...

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Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews, hands-on dealership strategies, as well as vendor analysis. Today, host Jasen Rice, founder of Lotpop, is joined by Nick Miller, Pre-Owned Vehicle Manager at Moberly Motors. Miller […]
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auto retail

The importance of using Google Analytics to inspect marketing partners

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, demonstrates the benefits of using Google Analytics to inspect your marketing partners and he shares new research on a project called AutoWeb, which was once misunderstood by dealers but now is understood as high-quality traffic. For years on Auto Marketing Now, […]
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marketing used cars

The secrets to marketing used cars successfully

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Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews, hands-on dealership strategies, as well as vendor analysis. Today, host Jasen Rice, founder of Lotpop, is joined by George Nenni, founder of Generations Digital to discuss marketing […]
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digital marketing

Digital marketing is crucial to automotive parts and accessories

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Customers live their lives online—and it’s not a passing fad. The mass migration to digital shopping has been well underway for decades and the COVID-19 pandemic only accelerated the movement. There has never been a more crucial time to start selling parts and accessories online and moreover, build a digital marketing strategy to fuel the […]
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geofencing

The value that geofencing marketing can bring to car dealers

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Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed dealerships towards a need for a more comprehensive digital strategy, but is it all working? For example, broad-stroke digital marketing isn’t always measurable but, with geofencing, you can measure your marketing […]
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content

How to build valuable, digital content for your car-buying audience

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Many car dealerships struggle with the consumer-facing content that they send out. Social media posts, blog content, and newsletters inevitably become saturated with new model release info or details about a new sale that’s time-sensitive. There’s absolutely nothing wrong with sending your email list promotions, but it will only resonate with a small portion of […]
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digital finance

Bridging the gap between digital retail and digital finance for car...

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eLEND Solutions and Orbee are partnering to transition more car dealership shoppers, to buyers. On today’s show, we’re pleased to welcome Pete MacInnis, Founder...
marketing strategies

Brian Pasch on trends in modern retailing, marketing, and the...

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This July the Digital Marketing Strategies Conference will be held in Napa, California or you can choose to attend virtually. The choice is yours. Here to give us all a sneak peak on what all participants can expect is Brian Pasch, Founder and CEO of PCG Companies, also the host of CBT’s monthly series, Auto […]
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CBT News Market Update: How auto marketing efforts will change with...

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Automotive marketers and car dealers are facing further disruption as Google plans to put an end to the use of third-party cookies on its...