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CRM

5 CRM missed opportunities dealers can fix today

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Customer-relationship management software helps you do all sorts of things, such as targeted marketing, lead nurturing, tracking employee performance and maintaining customer relationships after...
digital marketing

How to adjust your digital marketing strategies when inventory is limited

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As digital marketing tools and trends evolve, car dealers must either adapt to the market or get left behind. Today on Inside Automotive, we’re...
DMSC

Brian Pasch shares valuable takeaways from the annual DMSC

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Each year dealers across the country flock to Napa Valley, California, for The Digital Marketing Strategies Conference or DMSC, and this year was no different. Today...

David Kain’s annual Client and Friends workshop sheds light on emerging...

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As many of you know, in-person automotive events are back and seemingly here to stay. On this edition of Inside Automotive, we’re pleased to...

How dealers can drive more customers to their inventory with Google...

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Google is making things a little easier for car dealers and potential customers with the recent launch of vehicle ads. Ken Garff Automotive Group...
Autotrader

The most important thing car dealers should do in today’s marketplace...

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What are you doing to drive success in today’s marketplace? Today on Inside Automotive, we’re pleased to welcome back Kevin LeSage, Director of Digital...
retargeting

Remarketing and retargeting your online parts customers

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Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are...

Leveraging data for smarter communication between dealerships and customers – Atul...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Atul Patel, Co-Founder and CEO of customer...
dealer

The importance of using Google Analytics to inspect marketing partners

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, demonstrates the benefits of using Google Analytics to inspect your...
F&I

Bridging the gap between digital retail and digital finance for car...

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eLEND Solutions and Orbee are partnering to transition more car dealership shoppers, to buyers. On today’s show, we’re pleased to welcome Pete MacInnis, Founder...