Wednesday, January 26, 2022
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retargeting

Remarketing and retargeting your online parts customers

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Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are two specific marketing strategies that every parts department should use to its advantage, retargeting and remarketing. The two are often interchanged but they encompass different aspects of the overall marketing process. […]
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Leveraging data for smarter communication between dealerships and customers –...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Atul Patel, Co-Founder and CEO of customer data platform, Orbee. In this segment, Jim and Atul discuss data management, real-time customer engagement, and marketing automation. Stay tuned for more coverage of AAAS2021 to hear more about the latest […]
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dealer

The importance of using Google Analytics to inspect marketing partners

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, demonstrates the benefits of using Google Analytics to inspect your marketing partners and he shares new research on a project called AutoWeb, which was once misunderstood by dealers but now is understood as high-quality traffic. For years on Auto Marketing Now, […]
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F&I

Bridging the gap between digital retail and digital finance for car...

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eLEND Solutions and Orbee are partnering to transition more car dealership shoppers, to buyers. On today’s show, we’re pleased to welcome Pete MacInnis, Founder...
marketing used cars

The secrets to marketing used cars successfully

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Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews, hands-on dealership strategies, as well as vendor analysis. Today, host Jasen Rice, founder of Lotpop, is joined by George Nenni, founder of Generations Digital to discuss marketing […]
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dealer

When dealers and partners match talent and tech, consumer experience...

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Personalization is at the core of the way we shop for and purchase everything these days. From groceries to cars, consumers want a fast, easy, and uniquely satisfying experience that is seamlessly woven into their everyday lives. They also expect the option to shop while on the go or from their couch, with a scroll […]
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digital marketing

Digital marketing methods for today’s car dealership

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What's working for you in digital marketing today and what needs to be revamped? As more consumers make purchases online, it is critical for...
marketing used cars

How this used car manager is adapting to unprecedented supply...

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Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews, hands-on dealership strategies, as well as vendor analysis. Today, host Jasen Rice, founder of Lotpop, is joined by Nick Miller, Pre-Owned Vehicle Manager at Moberly Motors. Miller […]
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digital marketing

Digital marketing is crucial to automotive parts and accessories

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Customers live their lives online—and it’s not a passing fad. The mass migration to digital shopping has been well underway for decades and the COVID-19 pandemic only accelerated the movement. There has never been a more crucial time to start selling parts and accessories online and moreover, build a digital marketing strategy to fuel the […]
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geofencing

The value that geofencing marketing can bring to car dealers

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Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed dealerships towards a need for a more comprehensive digital strategy, but is it all working? For example, broad-stroke digital marketing isn’t always measurable but, with geofencing, you can measure your marketing […]
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