Thursday, November 26, 2020
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market update

CBT News Market Update: Bob Lanham, Facebook & Lance Schafer, LotLinx

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  On this week’s episode of the CBT News Market Update, new car sales came out to a retail SAAR of 11.16, down 12.6% from 13.39 in 2019. The inventory of new vehicles sold took a 29.6% drop from this time last year. Used-car sales also dropped below 2019 numbers for the first time since […]
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digital retailing

How to Market Your Dealership’s Digital Retailing Process – Glenn Pasch

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In light of the COVID-19 pandemic, many dealers have adopted digital retailing technology on their website to meet consumer demand and facilitate an uptick in online sales. However, dealers still have a lot to learn about these tools and how to properly execute and market their strategies. Here to discuss this topic in greater detail […]
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leadquality leads

Is Your Dealership Generating Enough High Quality Leads? – Kevin LeSage

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With all of the digital tools at customers’ disposal, dealers are seeing an influx of leads as more consumers pursue online transactions. However, not all of those leads are high quality. Here today to discuss how dealers can best identify the quality leads that come in is Kevin LeSage, director of digital marketing of Autotrader. […]
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budget

Five Ways to Optimize Dealership Expenses On a Tight Budget

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Decreasing revenues are something that all companies, regardless of sector, will have to face this quarter—and possibly for the rest of the year. Nevertheless, the automotive industry has been uniquely hit a bit harder than most as car sales have dipped. This event can bring about some stress regarding what you can do to fulfill […]
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Corey Perlman

Use These Social Media Strategies to Serve Your Customers and Community...

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On today’s show, we’re pleased to welcome Corey Perlman, social media and digital marketing Speaker at Impact Social. In this segment, Jim and Corey discuss how to offer value to your customers and support local communities using social media. Did you enjoy this segment? Please share your thoughts, comments, or questions regarding this topic with […]
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Dealer Forward

Dealer Forward: Reimagining Automotive Retail Episode 4

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Welcome to the third episode of Dealer Forward: Reimagining Automotive Retail, a weekly panel discussion that focuses on building resilience in three key auto retail areas. This week’s episode features Lori Wittman, Senior VP of Dealer Software, and James Maynard, Senior VP of Product Development for Cox Automotive. They are joined by Koby Mayer, service […]
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Fuel

Cars.com Helps Dealers Sell More Cars on Less Ad Dollars with...

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On today’s show, we’re so pleased to welcome Dean Evans, Executive Vice President at CARS Inc., and CEO of FUEL. Dean is joined by Julie Chisum, Director of Marketing at Toyota of Cedar Park, and together they discuss how dealers should approach the COVID-19 crisis from a marketing perspective. Did you enjoy this interview? Please […]
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Dealer Forward

Dealer Forward: Reimagining Automotive Retail Episode 3

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Welcome to the third episode of Dealer Forward: Reimagining Automotive Retail, a weekly panel discussion that focuses on building resilience in three key auto retail areas. This week’s episode features Lori Wittman, Senior VP of Dealer Software, and James Maynard, Senior VP of Product Development for Cox Automotive. They are joined by Jeremy Beaver, President, […]
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Autotrader

Balancing At-Home and In-Store Transactions As Showrooms Start to Reopen –...

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In today’s segment on CBT News, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing for Autotrader. In this interview, Jim and Kevin discuss how dealers can shift their sales strategy to incorporate at-home buying as more dealers and showrooms are starting to reopen. Did you enjoy this interview? Please share your thoughts, comments, […]
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Dealer Forward

Dealer Forward: Reimagining Automotive Retail Episode 2

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Welcome to the second episode of Dealer Forward: Reimagining Automotive Retail, a weekly panel discussion that focuses on building resilience in three key auto retail areas. This week’s episode features Lori Wittman, Senior VP of Dealer Software, and James Maynard, Senior VP of Product Development for Cox Automotive. They are joined by Justin Grubb, Digital […]
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