TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


digital marketing

Colin Carrasquillo dives deep into his new platform, DriveSona, the platform that matches your genius. 

Colin Carrasquillo introduces AI-powered DriveSona to transform auto retail

- August 27, 2025
Car shopping can be overwhelming for consumers, but what if their next car found them? On the latest episode of CBT Now, Colin Carrasquillo, digital marketing partner at Nielsen Auto Group and the host of Marketing...
Featured CBT Now
Brooke Furniss, founder of BZ Consultants Group joins us once again to discuss the latest Google updates, including changes to P-Max campaigns

How dealers can maximize the latest Google updates – Brooke Furniss | BZ Consultants Group

- April 17, 2025
As Google continues to roll out major updates, staying on top of these changes is essential for dealerships looking to maximize their digital advertising strategy. Brooke Furniss, founder of BZ...
CBT Now Management & Leadership
Capital One is offering dealerships a game-changing tool with its new Muse tap-to-scan card, designed to bridge salespeople and customers

Capital One’s Muse card revolutionizes dealership sales with tap-to-scan digital marketing

- September 24, 2024
Capital One is offering car dealerships a game-changing tool with its new Muse tap-to-scan card, designed to enhance the connection between salespeople and potential customers. This digital business card goes...
Headlines Articles

What car dealers should look for in digital advertising partners

- January 11, 2023
Despite economic headwinds that will challenge dealers in 2023, PureCars, an automotive digital advertising and merchandising solutions firm, is a valuable tool for dealers looking to work with the proper...
Featured Sales & Marketing
Carrasquillo

Colin Carrasquillo: The significance of first party data for marketing teams

- December 30, 2022
Through the end of the year and into 2023, marketing teams must work effectively with dealers to maintain customer engagement. Colin Carrasquillo, the digital marketing manager for Nielsen, Dodge, Chrysler,...
Sales & Marketing Inside Automotive
CRM

5 CRM missed opportunities dealers can fix today

- August 11, 2022
Customer-relationship management software helps you do all sorts of things, such as targeted marketing, lead nurturing, tracking employee performance and maintaining customer relationships after a sale and/or service.  It’s a powerful...
Sales & Marketing Articles
digital marketing

How to adjust your digital marketing strategies when inventory is limited

- July 8, 2022
As digital marketing tools and trends evolve, car dealers must either adapt to the market or get left behind. Today on Inside Automotive, we’re joined once again by the Digital...
Sales & Marketing Featured
DMSC

Brian Pasch shares valuable takeaways from the annual DMSC

- June 3, 2022
Each year dealers across the country flock to Napa Valley, California, for The Digital Marketing Strategies Conference or DMSC, and this year was no different. Today on Inside Automotive, we're pleased to...
Daily Automotive News Featured

David Kain’s annual Client and Friends workshop sheds light on emerging sales and marketing trends

- May 30, 2022
As many of you know, in-person automotive events are back and seemingly here to stay. On this edition of Inside Automotive, we’re pleased to welcome back David Kain, President and...
Daily Automotive News Featured

How dealers can drive more customers to their inventory with Google vehicle ads – Lissette Gole & Nate Sato

- May 2, 2022
Google is making things a little easier for car dealers and potential customers with the recent launch of vehicle ads. Ken Garff Automotive Group piloted the program, which shows nearby...
Sales & Marketing Featured

Latest Articles

TrueCar achieves profitability and calls for a new standard in automotive pricing
Latest Articles 04/16/26

TrueCar achieves profitability and calls for a new standard in automotive pricing

Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities 
Latest Articles 04/16/26

Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities 
Latest Articles 04/16/26

Pentagon boosts weapons production with automakers, Ford unifies EV strategy, Tesla outlook improves

Pentagon taps automakers to boost weapons production capacity
Latest Articles 04/16/26

Pentagon taps automakers to boost weapons production capacity

Ford creates unified product organization to accelerate EV, software rollout and margin goals
Latest Articles 04/16/26

Ford creates unified product organization to accelerate EV, software rollout

Tesla outlook strengthens as software updates fuel investor confidence
Latest Articles 04/16/26

Tesla outlook strengthens as software updates fuel investor confidence

New-vehicle affordability improves for fifth straight month
Latest Articles 04/16/26

New-vehicle affordability improves for fifth straight month

Auto retail holds firm as Kerrigan flags geopolitical pressure, policy resets and M&A surge
Latest Articles 04/16/26

Auto retail holds firm as Kerrigan flags geopolitical pressure, policy resets and M&A surge

Paul Brown, Vice President of Ascent Dealer Services, explains how negative equity affects trade-in values and how dealerships can protect themselves and customers with gap insurance.
Latest Articles 04/16/26

The key to closing deals underwater

CarMax shares fall 14% as new CEO Keith Barr unveils turnaround plan focused on lower-priced vehicles amid softening consumer demand.
Latest Articles 04/15/26

CarMax pivots to lower-priced vehicles as investors remain skeptical


CBT News
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