How to skillfully convert more of your dealership’s phone leads – Anthony Giagnacovo, CallRevu

As the 2021 NADA virtual show draws near, anchor Jim Fitzpatrick is joined by Anthony Giagnacovo, CEO of CallRevu, a call tracking and monitoring solution created to help car dealers across the country get a clearer picture into their phone processes. Ultimately, this insight allows dealers to connect with more prospective customers and sell more vehicles.

Giagnacovo begins the conversation by sharing his thoughts on the direction the automotive industry is heading in 2021. Experts at CallRevu are predicting more remote commerce activity, and the biggest opportunity for dealers to improve their revenue this year, is understanding where the customer stands in the car-buying process. Each car shopper is unique and has their own agenda. Dealers must be prepared to be flexible with each customer, and meet them where they are on the path to purchase.

CallRevu is using innovative technology to help dealers find the potential customers who fell through the cracks. By using modern analytics, car dealers can see which customers they’re missing. He says those customers are crucial because they aren’t coming through the door of the dealership.

In addressing underutilized methods of driving revenue, Giagnacovo says dealers must follow up on missed opportunities. He says that, on average, only 39% of calls are answered in a dealership. When customers say they will call back at another time, dealers can’t afford to let those opportunities fall by the wayside without re-engaging communication.

Giagancovo then discusses the launch of the Communication Intelligence (CI) platform. The advanced platform is based on cognitive intelligence that helps dealers review calls and work strategically towards selling more vehicles. He concludes the conversation by sharing his thoughts on dealers connecting with the right vendors. This partnership must be “frictionless”. Vendors must provide seamless integration of solutions that fit into the overall strategy of the dealership.

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