Tag: NADA Show
Modernizing Your Sales Experience in Order to Better Serve Your Customers – Josh Letsis,...
The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day....
Converting the Cash Buyer in F&I – It Could Be Easier Than You Think
There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’....
Employee Onboarding: Five Things Dealership Owners Should Do with New Hires During Week One
It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training...
The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown,...
Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff...
Five Tips for Handling Internal Staff Transitions Within Your Dealership
In an ideal world, today's entry-level employees would always become tomorrow's senior leaders at your dealership. Ultimately, many factors impact whether an employee makes...
Overcoming Your Self-Objection
What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...
Do You Have Skin in the Game?
If you have some type of investment in something, you're more likely to take it seriously. On this week's episode of On the Mark,...
Leveraging Video For All Occasions
Most of us walk around every day with a phone in our pocket, taking videos of just about everything that peaks our interest. On...
Doing More With Your Website Visitors
On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...
