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How to build and sustain a strong company culture at your dealership – Alex Casebeer, Capitol Subaru

For the seventh year in a row, Capitol Subaru was named one of the best dealerships to work for by Automotive News. Building the right team and maintaining a strong company culture has been instrumental in the success of capital Subaru. On today’s show, we speak with general manager and partner, Alex Casebeer, about the many ways dealers can build a strong company culture and the tools necessary to sustain it.

During the last several months, Subaru has had a few inventory issues on the new side of the business, however, Capitol Subaru is hanging tough. In fact, the dealership is projected to be up year-over-year from 2019 in units and profitability. Casebeer credits this to his great staff, and a couple of strong moves the dealership made back in April. At their core, the leadership team behind Capitol Subaru are entrepreneurs and small business owners. Casebeer says that’s the mindset they have with their employees and communities.

In this segment, Casebeer and anchor Jim Fitzpatrick tackle the following:

  • The impact that being named to Automotive News’ 2020 list of Best Dealerships to Work For, has had on the dealer group as a whole
  • The unique dealership amenities Capitol Subaru has, including a full dog park
  • The importance that company culture plays in the success of the dealership
  • What goes into building this culture of positivity and success
  • Whether or not the company culture changed throughout the coronavirus pandemic?
  • Doing more with fewer resources
  • What dealers should be focused on at the dealership in 2021 from Casebeer’s perspective

Capitol Auto Group is currently comprised of three dealerships and one collision center. The group represents the Cadillac, Toyota, and Subaru brands.

Did you enjoy this interview with Capitol Subaru’s Alex Casebeer? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at

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CBT News
For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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