How to amplify the reach of your Google My Business listing for fixed-ops

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In this episode of Auto Marketing Now, host Brian Pasch discusses the latest updates in Google paid advertising. He also tackles new updates to amplify the reach of your Google My Business listing for fixed-ops. Recently Google announced to auto dealers that effective Oct. 19, 2020, they will no longer be able to use zip code targeting if their ads have to do with lease, payment, or financing offers. It also applies to any ads, where the landing page that the consumer is taken to, have any of the above offers. This is a big change for dealers. Google implemented…

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