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How to effectively prepare your website for emerging EV retailing

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses prepping your local marketing strategy and digital processes to handle electric vehicle sales that are coming down the pipeline. Nowadays, the future of the auto industry seems to be fixated on battery-electric cars. Prepare your dealership […]
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dealer

Why optimizing Google My Business can lead to high quality...

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, covers the latest updates to the dealer’s number one source of high-quality traffic, Google My Business. Google My Business for dealers generates over half of the leads that visit your dealership. No other channel generates more phone calls or leads for the […]
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3 ways to improve your car dealership’s consumer engagement and...

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, highlights a few experiences to share ways in which your dealership can improve and discover some things you were probably never aware of. When it comes to potential spam calls, Pasch recommends dealerships check your BDC outbound calls to make sure they […]
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dealer

How to optimize your marketing processes for a digital retailing...

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On this episode of Auto Marketing Now, auto marketing expert Brian Pasch discusses the growth of digital retailing and its impact on marketing optimization. Pasch has written two books to help dealers adjust their marketing and website presence to open opportunities for frictionless selling. Pasch begins the show by discussing the explosion of digital retailing […]
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Google My Business

How to amplify the reach of your Google My Business...

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In this episode of Auto Marketing Now, host Brian Pasch discusses the latest updates in Google paid advertising. He also tackles new updates to amplify the reach of your Google My Business listing for fixed-ops. Recently Google announced to auto dealers that effective Oct. 19, 2020, they will no longer be able to use zip […]
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support

The Power of Local: Five Ways to Harness Local Community...

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A recent Visa Back to Business Study took responses from business owners across various sectors about their optimism regarding their futures and the strategies they are taking to manage the COVID-19 outbreak. One of the most impressive stats from the study revealed how vital local audiences have been to the small business owners in this […]
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automotive seo

Automotive SEO Strategies

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 On this week’s episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your dealership website, and more.
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marketing trends

Brian Pasch Outlines 9 Crucial Marketing Trends You Need to...

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  High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field to cultivate a winning strategy. But no worries if you don’t have an expert on hand, because today, we do. Please join me in welcoming back Brian Pasch, Founder and […]
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Glenn Pasch

The 4 Marketing Tips Your Dealership Should Focus on to...

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On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no stranger to CBT News and always has great insight and advice into the world of marketing. If you’d like to hear more advice and insight from Glenn, be sure to watch […]
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google

How To Get The Most Out Of Google My Business

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If you’ve ever listed your dealership on Maps, Places, or Google+, you’ll know the power that each of those tools can hold. They have the ability to give you direct access to the millions of people that use these platforms. Though it’s agreed that they are quite powerful, it’s absolutely vital for you to know […]
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