On today’s CBT Newscast for Tuesday, August 29th, 2017:
How much communication should managers have with employees?
When we’re talking about communication in the dealership, some of you might have a manager that just says “hello” to your team first thing in the morning and nothing else the rest of the day. Others might have a manager that thinks he needs to have one-on-one time with each team member. One way might be too intimate, the other might be too distant. We asked Bill Wittenmyer, Partner with ELEAD1ONE, if he thinks there should be some sort of balance for dealership management when it comes to communication and if a dealership can really succeed if they lack communication skills with each other, but communicate well with customers. Watch Now
Surprising Data Reveals That Millennial Car Preferences Mirror Their Parents
Millennials are now the largest living generation in the United States behind Baby Boomers. They are defined as individuals born in 1982 and up to 20 years after by researchers Neil Howe and William Strauss. It is now essential for all industries to recognize their scope, size, interests, and purchasing habits. Read More
Improve the ROI of Remarketing Campaigns
It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts the dealer’s brand message in front of a consumer (who visited its website) with display or text ads. Remarketing appeals to store managers because it gives the dealership top of mind awareness for the following 30-90 days. Read More