How to improve email marketing effectiveness in 3 simple tips
When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata. One week after he bought it,...
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
ROI
Don Reed on key strategies to help your service team get the highest ROIs
Have you purchased equipment for your service team that isn’t being used? Or maybe it just isn’t being used as often as it should be? You’re not alone. Dealers often...
Introducing Brooke.ai to the automotive world
Proactive Dealer Solutions emerged as one of the industry's leading BDC solutions providers and has pioneered innovative BDC concepts, which have evolved into better customer experiences for the entire dealership....
The importance of mastering Google’s Dealer Guidebook for effective digital marketing
Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by leveraging marketing and advertising technology. On...
Video communication during service visits breaks the trust barrier
According to a 2020 study by CDK Global, 55% of consumers identified distrust as one of the main reasons for choosing aftermarket service providers over the dealership. What should come...
A guide to understanding the ROI of your phone calls
Every interaction you have with a customer has an impact on your bottom line and the reputation of your dealership. Whether that touch point takes place on digital channels or...
Force Marketing CEO John Fitzpatrick on Today’s Auto Marketing Recovery and Impact
When the pandemic first hit the United States in early March, dealers began to revaluate their department budgets and overhead costs to offset the drop off in sales. Unfortunately, one...
Improve the ROI of Remarketing Campaigns
It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts the dealer's brand message in front...
How To Measure the Return On Investment For Automotive Events
Perhaps you’re trying out your own marketing plan or you might have hired an out house agency to develop a comprehensive marketing plan for your dealership. Either way, it’s a...
The 5 Best KPI’s to Boost Marketing ROI
One of the questions auto retail marketers often ask is, "How do I know if my marketing campaigns are delivering ROI?"
Unfortunately, the question doesn’t have a simple answer. Certainly you...
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