Tuesday, January 18, 2022
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email

How to improve email marketing effectiveness in 3 simple tips

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When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata. One week after he bought it, he received an email about trading it in. I probably don’t have to tell you that he opted out of further email communications. Done right, […]
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service

Don Reed on key strategies to help your service team...

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Have you purchased equipment for your service team that isn’t being used? Or maybe it just isn’t being used as often as it should be? You’re not alone. Dealers often run into this problem, but there are protocols you can implement to get the highest return on your investment. Joining us now to give us […]
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digital voice

Introducing Brooke.ai to the automotive world

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Proactive Dealer Solutions emerged as one of the industry's leading BDC solutions providers and has pioneered innovative BDC concepts, which have evolved into better...
guidebook

The importance of mastering Google’s Dealer Guidebook for effective digital...

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Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by leveraging marketing and advertising technology. On today’s show, we’re pleased to welcome Google’s Head of Automotive Retail, Lissette Gole, who discusses the revised Google’s Dealer Guidebook. We’re also joined by Brian […]
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Video communication during service visits breaks the trust barrier

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According to a 2020 study by CDK Global, 55% of consumers identified distrust as one of the main reasons for choosing aftermarket service providers over the dealership. What should come as no surprise to anyone, two overarching beliefs dominate their reasons for not trusting franchised service departments: they’re going to be upsold services they don’t […]
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ROI

A guide to understanding the ROI of your phone calls

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Every interaction you have with a customer has an impact on your bottom line and the reputation of your dealership. Whether that touch point...
force marketing

Force Marketing CEO John Fitzpatrick on Today’s Auto Marketing Recovery and...

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When the pandemic first hit the United States in early March, dealers began to revaluate their department budgets and overhead costs to offset the...
marketing

Improve the ROI of Remarketing Campaigns

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It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts the dealer’s brand message in front of a consumer (who visited its website) with display or text ads. Remarketing appeals to store managers because it gives the dealership top of mind […]
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events

How To Measure the Return On Investment For Automotive Events

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Perhaps you’re trying out your own marketing plan or you might have hired an out house agency to develop a comprehensive marketing plan for your dealership. Either way, it’s a big move to invest in a digital marketing strategy, so it’s no surprise that you want to get the most amount of bang for your […]
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marketing

The 5 Best KPI’s to Boost Marketing ROI

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One of the questions auto retail marketers often ask is, “How do I know if my marketing campaigns are delivering ROI?” Unfortunately, the question doesn’t have a simple answer. Certainly you can track metrics to see if individual campaigns meet certain benchmarks or generate dollars. But how do you know if your overall strategy is […]
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