TSLA379.7104.59%
GM78.100-0.43%
F14.1100%
RIVN15.6300.77%
CYD44.820-2.38%
HMC26.8300.69%
TM171.4804.98%
CVNA62.310-3.89%
PAG182.210-1.63%
LAD292.100-4.63%
AN191.640-0.41%
GPI301.7400.92%
ABG205.1702.12%
SAH84.5101.8%
TSLA379.7104.59%
GM78.100-0.43%
F14.1100%
RIVN15.6300.77%
CYD44.820-2.38%
HMC26.8300.69%
TM171.4804.98%
CVNA62.310-3.89%
PAG182.210-1.63%
LAD292.100-4.63%
AN191.640-0.41%
GPI301.7400.92%
ABG205.1702.12%
SAH84.5101.8%
TSLA379.7104.59%
GM78.100-0.43%
F14.1100%
RIVN15.6300.77%
CYD44.820-2.38%
HMC26.8300.69%
TM171.4804.98%
CVNA62.310-3.89%
PAG182.210-1.63%
LAD292.100-4.63%
AN191.640-0.41%
GPI301.7400.92%
ABG205.1702.12%
SAH84.5101.8%

Headlines

multi-touch attribution

Multi-Touch Attribution?

- October 23, 2017
There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch attribution. While this isn’t about the attribution...
Sales & Marketing Auto News
online

When are Millennial shoppers going online to shop?

- October 23, 2017
Due to the amount of data accumulated in the last five years, we know people are doing research online. Over the same five years, Rune Hauge, Head of Growth with...
Daily Automotive News Auto News
auto dealer

5 Best Practices For Your Website From An Online-Only Dealership

- October 20, 2017
Websites are essential components of a business strategy. In the late 1990’s they were “digital business cards,” primarily informing customers about the offerings of companies and contact information. Now, they...
Sales & Marketing Auto News

Are OEMs Cutting Out the Dealer?

- October 20, 2017
In a bid to mimic other online retail industries, several auto manufacturers have begun to offer services that reduce or eliminate time spent in the dealership. The first mainstream manufacturer...
Daily Automotive News Auto News
service to sales

Laura Madison: Are you taking advantage of service to sales opportunities?

- October 20, 2017
While your focus is on the sales floor, waiting for customers to walk in, customers are rolling in all day in service. According to Laura Madison, Director of Sales and...
Sales & Marketing Auto News
McDonough Toyota

How to “Own the Market”: Toyota Turnaround Yields Happy Customers, Staff, and Profits

- October 19, 2017
When Jonathan (Jon) Waters became an operating partner at McDonough Toyota, just outside Atlanta, he knew he was in a turnaround situation. The dealership had a “country club” atmosphere and...
Sales & Marketing Auto News
Facebook Messenger

How Facebook Messenger gets around car buying barriers

- October 19, 2017
How do you create a barrier-free car buying experience for customers, especially when everything about the process can be done on a mobile device? Roman Dobrik, CTO and Co-Founder of...
Sales & Marketing Auto News
subscription services

Do Netflix-Style Automobile Subscriptions Under-cut the Dealer?

- October 18, 2017
A Culture Of Flexibility And Short-Term Contracts If a consumer were given a choice to decide the next big subscription service boom, what would they choose? In the mid-2000s, Netflix disrupted...
Daily Automotive News Auto News
marketing

Why do Most Digital Marketing Managers Fail?

- October 18, 2017
I find it interesting that many businesses still are not aware of the impact digital marketing has on their bottom line. Many feel they have a website and that is...
Sales & Marketing Auto News
technology

Jeff Cowan: Is technology replacing the rules of salesmanship?

- October 18, 2017
Have you ever tried to have a discussion with a teenager? It can be hard, especially if it's not with technology like text or on a social media platform. According...
Sales & Marketing Auto News

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