With all the talk about margins shrinking from new car sales, your dealership should be focusing strongly on compliance this year. "It can certainly add up," says Max Zanan, Founder...
The dealership of the future? Hint: It’s all online
In these days of rapid change, I am frequently asked by dealer principals: “How do I juggle the new technology with changing...
In the last decade, the role of the consumer has changed. These days, customers enjoy more control over their purchasing experiences. They no longer have to wait for a show...
Should your dealership focus more on the product or the profit? Aren't we supposed to believe that profit will eventually come if we put all of our emphasis on the...
Goal setting is the closest thing to magic you can find. It works way better than the ‘hope plan,’ wishing on a star or playing the lottery.
Like most good things,...
In the years since the Consumer Finance Protection Bureau (CFPB) began to strike fear in the hearts of dealers everywhere, there have been a lot of changes in how F&I...
Over the past decade, the average dealer has lavishly spent on conferences and training intended to give their team the edge with internet sales. With this much focus on a...
The old cliché tells us that ‘Talk is Cheap.’ But every sale in your dealership begins with talk. Likewise, dissatisfied service customers can give you a low CSI rating, not...
As any marketing manager will testify, it’s all about creating a brand. No one knows that better than Beaver Toyota, which just opened a dealership in metro Atlanta. The family-owned...
Throughout the year, dealers are likely capturing and analyzing data for their dealerships. Customer satisfaction surveys, units sold, service repair information, and a variety of many other metrics are typically...