Your #1 source for auto industry news and content


Exclusive: Del Grande Dealer Group CEO Jeremy Beaver on EV sales, trade-ins, and staff compensation

Particularly in the last few years, dealerships have made enormous strides toward offering the experiences that customers demand, thereby advancing the industry. Jeremy Beaver, CEO of the Del Grande Dealer Group in Northern California, is joining us on today’s episode of CBT Now to learn how his dealerships have adapted and what’s happening today.

The market year-over-year has really changed, Beaver notes that, ”the used car supply remains really strong, inventory supply increases daily, and the demand, in general, has gotten softer on MSRP. Therefore, the overall market started to return back to before the pandemic. However, with the new cars that haven’t been sold over the last few years, the supply for all dealers is going to remain tough. Whether the challenges come from off-lease vehicles back from the auction, or the general auction supply.


Captives and OEMs are quite optimistic about trade-in vehicles returning to dealers at market-based pricing for the 2019–2021 model years, which could contribute to a strong supply for the dealers in the U. S.” Beaver believes, “There will come a point when we look back a year or two and some of the vehicles, from a leasing standpoint, will be dropped off.” 

“Our ability to find cars in our local communities has been a really critical piece for us to keep the number of supply for the used vehicles that we want.” - Jeremy Beaver


Meanwhile, the Del Grande Dealer Group finished 2022 with over 40% EV sales, compared to Silicon Valley’s approximately 28%. Beaver adds, “We are observing a growing market for EVs in the northern California bay area as more manufacturers introduce EVs.” A further 40% of vehicles in the Bay Area are expected to be EVs during the course of the following three years, or the manufacturers will at least offer them more. Beaver expresses, “the state’s mandate will also aid to accelerate the transition to EVs over the next ten years.”

While the Del Grande Dealer Group has completed an incredible training program over the past three years. Beaver expresses, “we have a non-commissioned product team that’s focused on: looking after the visitor, having high CSI, selling F&I, and better understanding the value of car dealerships.” Since sales teams are once again engaging in in-person sales in the showroom, the dealer group set out in 2015 to concentrate on hourly pay, bonuses for customer satisfaction scores, and units sold. Therefore, they discovered the key components of the bay area were that the employees being trained in this manner were what the customers actually preferred.

Stay up to date on exclusive content from CBT News by following us on Facebook, Twitter, Instagram and LinkedIn.

Don’t miss out! Subscribe to our free newsletter to receive all the latest news, insight and trends impacting the automotive industry.

CBT News is part of the JBF Business Media family.

Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

Related Articles


Latest Articles

From our Publishing Partners