In today’s CBT Newscast for Friday March 28, 2017:
Increasing your profits while the industry levels off
Dave Zoia, Editorial Director for WardsAuto and 30-year auto industry vet, forecasted 17.3 million vehicles this year. He spoke to CBT’s Joe Gumm about some of the potential red flags that dealers should be watching out for.
Watch the full interview.
Grab the attention of your website visitors
As a dealer in 2017, your website is the first place your buyers are meeting you. Whether exploring the features of the vehicle they’ve had in mind for months or starting the research process by skimming your inventory, your customers are doing most of the work of car shopping online– so they are not walking into your showroom cold. This means your website is your digital showroom; it’s your chance to make a first impression, build credibility, and become a resource for all shoppers.
Focus your website visitors and keep them on your website longer with these simple strategies from AutoLeadStar’s Ilana Zur.
Read Now
As a dealer in 2017, your website is the first place your buyers are meeting you. Whether exploring the features of the vehicle they’ve had in mind for months or starting the research process by skimming your inventory, your customers are doing most of the work of car shopping online– so they are not walking into your showroom cold. This means your website is your digital showroom; it’s your chance to make a first impression, build credibility, and become a resource for all shoppers.
Focus your website visitors and keep them on your website longer with these simple strategies from AutoLeadStar’s Ilana Zur.
Read Now
Making your customers your brand ambassadors
Customer experience is everything when it comes to your brand. CBT’s Jim Fitzpatrick spoke to Scott Stratten, Best-Selling author and Founder of Unmarketing, about how to differentiate your store from the competition and why branding is more than just your business’ logo or name.
Customer experience is everything when it comes to your brand. CBT’s Jim Fitzpatrick spoke to Scott Stratten, Best-Selling author and Founder of Unmarketing, about how to differentiate your store from the competition and why branding is more than just your business’ logo or name.
Watch the full interview.
Stop losing digital marketing money on Bots and Blunders
Joe Gumm interviewed PCG Companies’ Brian Pasch at the 2017 Automotive Engagement Conference in Atlanta.
Watch the full interview.
Joe Gumm interviewed PCG Companies’ Brian Pasch at the 2017 Automotive Engagement Conference in Atlanta.
Watch the full interview.
