TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%


Scott Stratten

branding

Making your customers your brand ambassadors – Scott Stratten Keynote

- March 28, 2017
  Scott Stratten, Best-Selling author and Founder of Unmarketing, delivering his keynote at the 2017 CBT Conference and Expo.
Sales & Marketing Auto News
newscast

Daily Newscast: Increasing your profits while the industry levels off | Grab the attention of your website visitors | Making your customers your brand ambassadors

- March 28, 2017
  In today’s CBT Newscast for Friday March 28, 2017: Increasing your profits while the industry levels off Dave Zoia, Editorial Director for WardsAuto and 30-year auto industry vet, forecasted 17.3 million vehicles...
Management & Leadership Sales & Marketing

Listen Up Auto Dealers – 2017 CBT Automotive Conference

- December 22, 2016
Join us at the CBT Automotive Conference & Expo March 7 - 9, 2017 at the Hyatt Regency in Atlanta. The CBT Automotive Conference and Expo is the most comprehensive and information...
Auto News

Interview with Conference Speaker & Marketing Expert Scott Stratten

- December 21, 2016
CBT CEO Jim Fitzpatrick recently sat down with 2017 CBT Conference Keynote Speaker Scott Stratten to discuss his presentation at the 2017 CBT Conference + Expo. Scott’s presentation, “The Age of Disruption: Everything...
Auto News

Daily Newscast: Customer Service, Millennials, Online Car Buying

- December 16, 2016
On this week’s Friday Rewind, solutions to improve your dealership’s culture, the VP of JD Power says focus on Gen-Z more, and author Scott Stratten discusses delivering customer service
Daily Newscast

Daily Newscast: The impact of analytics

- December 12, 2016
On today’s show, Ford CEO, Mark Fields, discusses the impact of analytics, what consumers want from your service department, and 2017 CBT Conference Keynote Speaker Scott Stratten talks about delivering...
Daily Newscast

Author, Scott Stratten on delivering customer service

- December 12, 2016
Jim Fitzpatrick talks with Scott Stratten: Keynote speaker at the CBT Conference and President of unmarketing.
Featured


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Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
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