Jon Acuff Keynote: The 4 things your dealership needs to navigate change
Jon Acuff is the New York Times Bestselling author of five books including his most recent, Do Over. For 18 years he’s helped some of the biggest brands in the world tell their story.
Jon recently joined CBT Automotive Network at the 2017 CBT Conference + Expo to add to the power packed up-line of speakers. Opening up for Gary Vaynerchuk, Jon spoke directly to dealers about the rate of change and how to not only handle it but to thrive in the changing world.
Tune in to watch the full keynote presentation. Watch now
Does “old school” selling still work? – CBT Interview with Steve Stauning
In this interview with Steve Stauning, Joe finds out what classifies techniques as “old school”, and does the industry need to stop using them?
Best practices for e-commerce car sales
Most dealerships understand that much of the car-buying process takes place online. From comparing different makes and models to researching pricing and trade-in values, car shoppers do a lot of homework. Not surprisingly, a lot of that research happens on dealership websites, especially as buyers check out prices, photos, inventory, and even service-department details. And yet, very few car dealerships offer an e-commerce option to let buyers close a deal from the comfort of their own home.