TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%


branding

dealer

How to shift marketing techniques during times of low vehicle inventory

- October 6, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch talks about how your marketing can shift during times when inventory levels are low and why it's uncertain when inventory...
Sales & Marketing Headlines
Twitter

How car dealers can increase their brand awareness and engage with customers on Twitter – Guy Schueller, Industry Director for Autos

- August 5, 2021
If a topic is trending, it’s most likely being discussed on Twitter. As more sales move online, the social networking site has become a key tool for retail automotive. So...
Sales & Marketing Featured
F&I

Should Your F&I Managers Brand Themselves? The Case For and Against

- March 12, 2020
You can hardly go one day without seeing something online about the importance of ‘branding’ yourself. We live in the ‘influencer culture’ and it seems that everyone has some cool...
F&I Auto News
charity

How to Incorporate Charity and Community Give-Back into Your Dealership Branding

- February 20, 2020
In addition to being inextricably connected to their phones, Millennials are known for their passionate support of causes. As consumers, they prefer products and companies tied to global and communal...
Management & Leadership Auto News
Facebook

Using Facebook as a Branding Tool

- January 14, 2020
TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggests using Facebook to promote local awareness ads to potential car buyers...
Tips & Training
branding

Setting Up A Branding System For Your Dealership

- July 31, 2018
Though there isn’t a single agreed upon definition of Employee Branding, it basically encompasses everything related to what it is like to work at the company in question. A well-managed...
Sales & Marketing Auto News
branding

Perfecting the Art of Personal Branding in Sales – Tony Zelaya, DARCARS

- July 26, 2018
Tony Zelaya has spent years perfecting the art of personal branding. The Former business owner turned ‘V Dub Guy’ is now sharing his insights and successes with our network's audience...
Sales & Marketing Featured
Digital Retail

Does Your CRM Support a Seamless Online to In-Store Transition?

- March 15, 2018
There are variations of what a strong digital retail dealership could look like. Bill Wittenmyer, Partner at Elead1one and knowledgeable resource on auto retail, expands on the appeal of digital retailing...
Daily Automotive News Auto News
branding

Making your customers your brand ambassadors – Scott Stratten Keynote

- March 28, 2017
  Scott Stratten, Best-Selling author and Founder of Unmarketing, delivering his keynote at the 2017 CBT Conference and Expo.
Sales & Marketing Auto News
newscast

Daily Newscast: Increasing your profits while the industry levels off | Grab the attention of your website visitors | Making your customers your brand ambassadors

- March 28, 2017
  In today’s CBT Newscast for Friday March 28, 2017: Increasing your profits while the industry levels off Dave Zoia, Editorial Director for WardsAuto and 30-year auto industry vet, forecasted 17.3 million vehicles...
Management & Leadership Sales & Marketing

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Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
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CBT News
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