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Boost Your Service Department’s Bottom Line

Have you ever watched an older movie and asked, “Why don't they make them like that anymore?” I know why they don't. It’s because...
sales meetings

Making Sales Meetings Productive

As all of us in the car business know, there are sales meetings and then there are “sales meetings.” When it comes to the...

Rock-Solid Promotional Ideas to Help You See an End-of-Year Rise in...

We are less than four months away from 2020. Depending on your perception of the New Year, this is either good or bad news....
baby boomers

Selling to Baby Boomers in 2019

If you see enough commercials, it might seem like the only generation with money and spending potential are Millennials. While Millennials offer tremendous potential for...
email engagement

How to Prepare for First Email Engagement

When you email customers, it's important to grab their attention right away. This could be the difference between selling a car and losing a...
Pride month

How OEM’s Are Bringing Attention To Diversity During Pride Month

Through this month of June, you might have spotted quite a few rainbows flying around, both online and offline. For those that are unaware,...

Daily Newscast: Increasing your profits while the industry levels off |...

  In today’s CBT Newscast for Friday March 28, 2017: Increasing your profits while the industry levels off Dave Zoia, Editorial Director for WardsAuto and 30-year auto...