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CBT Automotive Newscast for January 22, 2020

Today on – Wednesday, January 22nd, 2020:

Becky ChernekBecky Chernek Discusses How to Adapt Your Dealership’s F&I Department for the Digital Age
Here to tell us how you can revamp and re-invigorate your dealership’s F&I strategy for 2020 is Becky Chernek. Becky is an F&I Expert, President of Chernek Consulting, and host of F&I Today right here on CBT News. Watch Now

Becky ChernekAre You Tired of the Same Results?
If the last century taught us anything, it is that change and growth are the keys to developing and maintaining success in everything that you do.  Those who don’t learn to press on towards whatever it takes to get them to the next level, will eventually find themselves in the comfort zone and watch their growth come to a halt and eventually diminish.  No matter how much we were able to achieve in the past, it is important to keep in mind that tomorrow can be even greater if we are willing to do what it takes to make it so. Read More

Becky ChernekWhy Are Service Departments Still Not Texting?
Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means to an end. In the end, we want to take care of customers and sell more cars, service and parts.Text messaging is a simple technology that has been around since the 1990’s. It is old technology, but it is still a very effective means of communicating with customers. Anecdotal evidence even suggests that the majority of the population, especially younger generations, prefer a text over a phone call in almost every situation. Read More

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