Saturday, December 5, 2020
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customer interview

Conducting customer interviews online to discuss F&I options

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It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite deliveries. If that’s you, holding your breath and waiting for things to get back to […]
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service contract sales

Mastering Your Vehicle Service Contract Sales

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Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with the results? Do you really believe in the value of the service contract, or do you think the value may not be there? On this week’s episode of F&I Today, host […]
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f&i managers

The Characteristics that Define Truly Successful F&I Managers

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Is there a reason why some F&I managers outperform by earning nearly double per car than what others do? Is it just the luck of the draw that causes some F&I managers to get all the difficult deals? The answer to that, as you’re probably thinking, is no. Luck has nothing to do with it. […]
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TikTok

What Do Dealerships and Bank Conversions Have to Do With...

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Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views. This should get your attention! Baxter’s video should tell you exactly why customers are walking into dealerships with checks made out for the exact amount; they’re fed up with the games.  […]
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online car buying experience

Creating a Frictionless Online Car Buying Experience

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There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that COVID-19 may not be going away for a very long time. This means now is the time to change the ways your staff engages with customers. It is essential to meet […]
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Becky Chernek

The Importance of Personally Engaging with the Customer During the...

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On today’s show, we’re so pleased to welcome back Becky Chernek, F&I expert, President of Chernek Consulting, and host of F&I Today right here on CBT. In this segment, Jim and Becky tackle how the F&I process fits into online vehicle transactions.  Did you enjoy this interview? Please share your thoughts, comments, or questions regarding […]
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Becky Chernek

Becky Chernek Talks F&I and Digital Retailing Best Practices During...

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As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Becky Chernek, F&I Expert, President of Chernek Consulting and host of F&I Today right here on CBT. In this segment, Becky and Jim discuss how your dealership can embrace a “new normal” during COVID-19. Did you enjoy this interview? Please share […]
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story

Selling Your Customer’s Story to the Bank

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Some dealerships like to cut corners in order to get a customer approved by the lender. On this week’s episode of F&I Today, Becky Chernek explains how sharing your customer’s story with the bank could turn that automatic “no” into a “yes.”
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online sales

Ensuring Your Dealership Work-Flow is Aligned with Your Online Sales...

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On this week’s episode of F&I Today, Becky Chernek of Chernek Consulting, discusses the ways in which large online retailers have changed the way customers shop. VIDEO TRANSCRIPT:  Becky Chernek: Welcome to F&I today I’m your host Becky Chernek and I’m so happy you’re able to join us today. We all know that F&I is vital to […]
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Patrick Manzi

CBT News Week In Review: January 24, 2020

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CBT News Week In Review for Friday, January 24th, 2020: A Year in Review and 2020 Industry Predictions from NADA's Chief Economist Patrick Manzi 2019 for...