The Credit Interview

credit interviewvideo
  On this week's edition of F&I Today, Becky Chernek discusses the importance of an effective credit interview, how it differs from a customer interview, and the necessary steps to determine the reasons behind a customer's slow pay history. Video Transcription: Welcome to F&I Today I’m your...

Meeting the Customer on Their Terms

customervideo
  On this week's episode of F&I Today, Becky Chernek talks about how meeting the customer on their terms can improve your interview process and increase your overall PVR. Video Transcription: Welcome to F&I Today I’m your host Becky Chernek.  For many years I have trained the...

How Your Process Can Make or Break You

processvideo
  On this week's episode of F&I Today, Becky Chernek discusses how your process can either make or break you and how you can sell more cars and increase your F&I profits significantly while reducing your liability. Video Transcription: Welcome to F&I Today I’m your host Becky Chernek....

What are you doing with your Subprime Deals?

subprime dealsvideo
  On this week's episode of F&I Today, Becky Chernek explains how what you are doing with your subprime deals will make a difference selling more cars and increasing F&I profits.   Video Transcription: Welcome to F&I Today I’m your host Becky Chernek.  What you are doing with...

The Importance of a Dream Team Concept

dream teamvideo
On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you can increase your PVR by $1700.   Video Transcription: Derrick, an F&I professional who’s been in the business for three years and works...

Are You Using Menu Selling for Compliance?

compliancevideo
On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways to present products at your dealership.     Video Transcription Welcome to F&I Today I’m your host Becky Chernek. Today we’re going to be...

How visuals can increase sales in your dealership

visualsvideo
On this week's episode of F&I Today, Becky Chernek goes over the importance of visuals in your presentation and how you can use video, pictures, and graphics to get your point across to the customer.   Video Transcription: Welcome to F&I Today I’m your host Becky Chernek....

When the Customer says “No”

customervideo
Does a no really mean "no"? Sometimes it could mean "tell me more." On today's episode of F&I Today, Becky Chernek discusses when the customer says "no" and how to overcome the "I want to stick to the base payment" objection.

The Importance of a Winning Attitude

attitudevideo
On this week's episode of F&I Today, Becky Chernek discusses the importance of a winning attitude and how your attitude can make you or break you in the F&I world.

5 Ways To Improve F&I Profits

improve profitsvideo
Today, Becky talks about building a relationship with your sales staff, the proper "meet and greet" and more.

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