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CBT Automotive Newscast for January 21, 2020

Today on – Tuesday, January 21st, 2020:

marketing trendsBrian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020
High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field to cultivate a winning strategy. But no worries if you don’t have an expert on hand, because today, we do. Please join me in welcoming back Brian Pasch, Founder and CEO of PCG Companies. Brian is an international auto marketing expert, thought leader and renowned speaker who provides his expertise to CBT every week as the host of Auto Marketing Now. Watch Now

marketing trendsWhy the Phone is Your Greatest Weapon in Business
We all know that the Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used multiple times a day to catch up on the latest news, find out what your friends are doing, get attention and to market yourself. Yet there exists one device more powerful than all of that—the phone. Read More

marketing trendsAre Buyers Liars? Ask Questions That Get Honest Answers
As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.”  When I ask them when they believe buyers are liars, they all respond with the same answer, “When their lips are moving.” I am not sure which concerns me more, the idea that a customer would lie or that we, as an industry, have not addressed this issue sooner. Read More

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