On today’s CBT Newscast for Friday, February 9th, 2018:
Mark Rikess: More pro than cons on one-price selling
One-price selling is something that more dealerships are doing, but not everyone. Why isn’t every dealership using this selling technique? It certainly works for Carmax, the largest used-car retailer in the U.S.. Mark Rikess, President of The Rikess Group, recently shared this theory with CBT’s Joe Gumm. Watch Now
Why consumers still want auto loans
Last year when some analysts believed there would be a bubble in auto finance, it never transpired. Now, there’s not much evidence at all, and that’s great news for your dealership. In fact, Amy Crews Cutts, Chief Economist with Equifax, says, “I feel pretty confidently there is considerable room to run in the auto market.” Read More
Does the brand you sell matter? Expert says yes
Here’s another reminder that what you do with your brand and how you market it still matters. When asked about automakers surviving or not with autonomous vehicles, Mike Bernacchi, a marketing professor at the University of Detroit, told the Detroit Free Press, “I certainly hold the position that the idea of a brand and brand names are key. Once you lose your identity, you lose a major reason for purchasing.” Read More
