Saturday, December 5, 2020

More pro than cons on one-price selling | Why consumers still want auto loans | Does the brand you sell matter? Expert says yes

 

On today’s CBT Newscast for Friday, February 9th, 2018:

Mark Rikess: More pro than cons on one-price selling
One-price selling is something that more dealerships are doing, but not everyone. Why isn’t every dealership using this selling technique? It certainly works for Carmax, the largest used-car retailer in the U.S.. Mark Rikess, President of The Rikess Group, recently shared this theory with CBT’s Joe Gumm. Watch Now

Why consumers still want auto loans
Last year when some analysts believed there would be a bubble in auto finance, it never transpired. Now, there’s not much evidence at all, and that’s great news for your dealership. In fact, Amy Crews Cutts, Chief Economist with Equifax, says, “I feel pretty confidently there is considerable room to run in the auto market.” Read More

Does the brand you sell matter? Expert says yes
Here’s another reminder that what you do with your brand and how you market it still matters. When asked about automakers surviving or not with autonomous vehicles, Mike Bernacchi, a marketing professor at the University of Detroit, told the Detroit Free Press, “I certainly hold the position that the idea of a brand and brand names are key. Once you lose your identity, you lose a major reason for purchasing.” Read More

CBT News
CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

Related Articles

Strong Nov. auto transactions indicate investors are optimistic about future

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs...

How to be a leader that truly influences your team – Mike Phillips

On the latest edition of CBT News, Jim Fitzpatrick is joined by Mike Phillips to discuss leadership development in the retail automotive industry. Phillips...

Dealers United creates holiday marketing offering to help dealers stand out this season

Eight in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). Additionally, according to Deloitte,...

Stay Connected

0FansLike
0FollowersFollow
0FollowersFollow

Latest Articles

Strong Nov. auto transactions indicate investors are optimistic about future

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs...

How to be a leader that truly influences your team – Mike Phillips

On the latest edition of CBT News, Jim Fitzpatrick is joined by Mike Phillips to discuss leadership development in the retail automotive industry. Phillips...

Dealers United creates holiday marketing offering to help dealers stand out this season

Eight in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). Additionally, according to Deloitte,...

End-to-end digital retailing challenges solved by Asbury Automotive Group

On Wednesday, Asbury Automotive Group announced the launch of their new end-to-end digital retailing solution, Clicklane. The news release calls Clicklane the evolution of...

CBT automotive newscast: December 4, 2020

Today’s Featured Interview: How to be a leader that truly influences your team – Mike Phillips On the latest edition of CBT News, Jim Fitzpatrick is joined...