Mark Rikess: More pro than cons on one-price selling

one-price selling

One-price selling is something that more dealerships are doing, but not everyone. Why isn’t every dealership using this selling technique? It certainly works for Carmax, the largest used-car retailer in the U.S.. Mark Rikess, President of The Rikess Group, recently shared this theory with CBT’s Joe Gumm.