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one-price selling

The biggest advantage for dealers who use one-price selling –...

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As dealers continue to navigate the COVID-19 pandemic and digital retailing, more are finding than an easy, frictionless experience for the consumer is the way to go. On today’s show, we talk to Mark Rikess, Founder of Digital Air Strike and CEO of The Rikess Group, about how dealers can benefit from a one-price selling […]
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one-price selling

The Advantages of Using a One-Price Selling Model – Mark...

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In today’s digital landscape, more and more customers turn to websites, forums, and reviews to find reliable and transparent data. However, with a one-price selling model, the dealer and the customer are working with the same exact information, which creates a trusting and loyal relationship. We recently spoke to Mark Rikess, CEO of The Rikess […]
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price

Customers Say “No More Haggling” When it Comes to Price

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If you talked to everyone who came into a traditional dealership and asked if they were dreading a specific aspect of the car-buying process, chances are a common answer would be “negotiating on the price.” Dealerships are well aware of this, and many are starting to implement an entirely different sales method. Also called the […]
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one-price selling

One-Price Selling & Enhancing the Digital Road to Sales

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On this week’s episode of Progressive Retail, Cory Mosley invites Ephraim Barcelo, General Manager at John Elway’s Crown Toyota, to talk about one price selling and how you can enhance the digital road to sales.
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one-price

Boost Dealership Transparency with One-Price Selling – Barry Schwartz, Robertson...

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You can check out Part 1 of Barry Schwartz’s interview here.  Are you tired of relying on a large sales staff to help maximize the gross for your dealership? Well, what if we told you that our guest today might have an easy solution? In this segment, CBT’s Jim Fitzpatrick continues the conversation with Barry […]
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transparency

Boost Dealership Transparency with One-Price Selling – Barry Schwartz, Robertson...

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Today, fewer consumers rely on a salesperson to make an informed purchase. Simply put, the internet gives the customer more transparency than the dealer does, but what would happen if the customer and dealer had the exact same information? On today’s show, CBT’s Jim Fitzpatrick sits down with Barry Schwartz, vice president at Robertson Honda […]
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one-price selling

Mark Rikess: More pro than cons on one-price selling

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One-price selling is something that more dealerships are doing, but not everyone. Why isn’t every dealership using this selling technique? It certainly works for Carmax, the largest used-car retailer in the U.S.. Mark Rikess, President of The Rikess Group, recently shared this theory with CBT’s Joe Gumm.
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newscast

More pro than cons on one-price selling | Why consumers still...

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  On today's CBT Newscast for Friday, February 9th, 2018: Mark Rikess: More pro than cons on one-price selling One-price selling is something that more dealerships are...