On today’s CBT Newscast for Tuesday, August 1st, 2017:
Jeff Cowan: Where your fixed-ops focus should be right now
No matter what technology your service drive uses, nothing can replace a human experience. According to Jeff Cowan, President of ProTalk and a speaker at the upcoming “Best Training Day Ever” event, things like asking diagnostic questions, extending a hand to greet customers, looking customers in the eye, managing expectations and working to get the perfect survey still matter when it comes to being profitable. Watch Now
Subprime Blind! Make Your Dealer Accountable
The idea is to think long term and realize when the customer benefits you benefit. Banks do not dictate if the customer becomes the dealer’s customer for life. The dealer is. It’s a balancing act. It takes two to tango. Read More
Can Small Dealers Offer High-Quality Valet Service Too?
Vehicle pick-up and drop-off services are undoubtedly quite costly, but even more so invaluable. With more manufacturers like Volvo, Cadillac, and Lincoln on board offering valet as a core service offering, it will soon be a mainstream service. Without it, dealerships can expect steep declines. Read More