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Jeff Cowan

Capitalizing on the rise in consumer demand for service – Jeff...

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If dealers are not having record-breaking months in their service departments at this moment in time, then they are doing something wrong. While industry endures the COVID-19 pandemic, consumers are easier to sell to now than ever before. To explain his theory on why this is, we welcome back Jeff Cowan, President of Pro Talk, […]
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newscast

Jeff Cowan: Is technology replacing the rules of salesmanship? | New...

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On today's CBT Newscast for Wednesday, October 18th, 2017: Jeff Cowan: Is technology replacing the rules of salesmanship? Have you ever tried to have a discussion...
technology

Jeff Cowan: Is technology replacing the rules of salesmanship?

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Have you ever tried to have a discussion with a teenager? It can be hard, especially if it’s not with technology like text or on a social media platform. According to Jeff Cowan, President of Pro Talk, dealerships are on the verge of doing the same thing with customers. At the Best Training Day Ever […]
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fixed-ops

Jeff Cowan: Where your fixed-ops focus should be right now

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No matter what technology your service drive uses, nothing can replace a human experience. According to Jeff Cowan, President of ProTalk and a speaker at the upcoming “Best Training Day Ever” event, things like asking diagnostic questions, extending a hand to greet customers, looking customers in the eye, managing expectations and working to get the […]
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newscast

Where your fixed-ops focus should be right now | Subprime Blind!...

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On today's CBT Newscast for Tuesday, August 1st, 2017: Jeff Cowan: Where your fixed-ops focus should be right now No matter what technology your service drive...
Alan Ram

What Will They Say?

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On July 17th, 2017 a very good friend of mine and of the automotive industry, Alan Ram, died while piloting one of his private airplanes. On Friday July 21st, my wife and I attended his memorial service along with a couple of hundred other friends, family and business associates. As you might imagine, there were […]
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The Business Gods: Go Bold!!

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If You Want to Win — Go For It! By: Jeff Cowan So you have been in business for a while and you’ve built a name.  It’s a name that draws customers in to your service department like bees to honey.   The problem is, your business is drawing in more customers than you can […]
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Do your amenities retain customers?

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Joe Gumm talks with Jeff Cowan host of Weekly Tune Up
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Fixed-Ops Profitable

Make Fixed-Ops Profitable

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Stop Waiting, Help is not coming! By Jeff Cowan Is your fixed-ops profitable?  They should be. Think about it.  If people are not buying new cars then they are keeping the ones that they have, putting more miles on them, needing more services, needing bigger repairs and looking for someone to help them with both. There […]
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Have you started prepping for the fourth quarter yet?

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It’s the middle of summer and you’re probably enjoying some cookouts and your nice tan, but has your dealership’s fourth quarter crossed your mind? In this month’s issue of Car Biz Today Magazine, Jeff Cowan, Weekly Tune-up host and speaker at our CBT Conference and Expo in February, wrote about the fourth quarter and why it’s important to […]
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