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CDK’s Ron Frey: All the touchpoints consumers are engaged in

With the amount of research consumers do before they even hit your lot, why are some salespeople still trying to sell a car when consumers already know what they want? Listening to customers is obviously important, but in part 2 of our interview with Ron Frey, Chief Strategy Officer with CDK Global, he said that he believes addressing each touchpoint customers have once they get to your dealership is just as important, especially if dealerships want a competitive advantage.
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CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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