On today’s CBT Newscast for Monday, October 16th, 2017:
CDK’s Ron Frey: All the touchpoints consumers are engaged in
With the amount of research consumers do before they even hit your lot, why are some salespeople still trying to sell a car when consumers already know what they want? Listening to customers is obviously important, but in part 2 of our interview with Ron Frey, Chief Strategy Officer with CDK Global, he said that he believes addressing each touchpoint customers have once they get to your dealership is just as important, especially if dealerships want a competitive advantage. Watch Now
Auto Industry Warns Trump Is Proposing ‘Lose-Lose’ Changes to Nafta
Some auto industry experts are sounding the alarm with a warning to President Trump about possible changes to NAFTA. Don Walker, CEO of Magna International, tells Bloomberg that changes to rules of origin, which govern what share of a car must be sourced from NAFTA countries for the vehicle to receive the trade pact’s benefits, will add both complexity and costs. Watch Now
Hyundai changing its approach to selling cars
Hyundai is changing the way its dealers are selling vehicles. The automaker will now offer test drives at customers’ homes or at a location of their choosing, and a three-day money back guarantee on purchases. Andrew Difeo, Chairman of Hyundai’s U.S. Dealership Council, told the San Francisco Gate, “We’ve listened to our customers and they want convenience and simplicity.” Read More
