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Ford hires top EV talent, Ionna establishes HQ in Durham for charging infrastructure, Fed holds rates steady impacting auto loans

Top stories

Ford hires top talent from Tesla, Rivian, and more to develop affordable EVs. Read More

Ionna establishes headquarters in Durham, NC, to revolutionize EV charging infrastructure. Read More

Fisker recalls thousands of Ocean SUVs in U.S. and Europe due to software issues. Read More

Federal Reserve holds interest rates steady, impacting auto loans and dealer sentiment. Read More

Featured Interview

Matt Easton joins us on today to remind us that sometimes getting the sale can be as simple as raising your hand.Raise your hand for sales success: Matt Easton shares key tips for standing out in a competitive market
In today’s ultra-competitive business environment, where we fight to have the best marketing, the coolest social media, and the lowest prices, it’s easy to feel overwhelmed by your competition. Coach to sales superstars Matt Easton joins us on the latest episode of Inside Automotive to remind us that sometimes getting the sale can be as simple as raising your hand. Watch the full segment here.

The partnership between Canopy Connect insurance verification technology & Cox Automotive aims to minimize potential fraud risks.Cox Automotive enhances digital experiences with Canopy Connect partnership – Paulo di Silva & Tolga Tezel
Earlier this month, Cox Automotive and Canopy Connect announced a collaboration to enhance the online car buying experience for consumers and dealerships through insurance verification and servicing. Joining us to discuss how this partnership can help dealers not only protect themselves from fraud but also improve their customers’ experience on today’s episode of CBT Now is Tolga Tezel, Founder and CEO at Canopy Connect, and Paulo da Silva, VP of Operations for Ecommerce at Cox Automotive. Watch the full segment here.

For Dealers

When dealerships talk about connected marketing, they mean ensuring that related channels like search engine marketing.Connected marketing: What is connected marketing and why does it matter for your dealership?
Car dealerships receive sales and service leads through many channels. While your dealership’s experience may vary, many dealerships spend their monthly advertising dollars on radio, search engine marketing, search engine optimization, and social media marketing, just to name a few. When marketers talk about connected marketing, they mean ensuring that related channels like search engine marketing and search engine optimization are connected. Read More

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CBT News
CBT News
For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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