Top stories
Ford hires top talent from Tesla, Rivian, and more to develop affordable EVs. Read More
Ionna establishes headquarters in Durham, NC, to revolutionize EV charging infrastructure. Read More
Fisker recalls thousands of Ocean SUVs in U.S. and Europe due to software issues. Read More
Federal Reserve holds interest rates steady, impacting auto loans and dealer sentiment. Read More
Featured Interview
Raise your hand for sales success: Matt Easton shares key tips for standing out in a competitive market
In today’s ultra-competitive business environment, where we fight to have the best marketing, the coolest social media, and the lowest prices, it’s easy to feel overwhelmed by your competition. Coach to sales superstars Matt Easton joins us on the latest episode of Inside Automotive to remind us that sometimes getting the sale can be as simple as raising your hand. Watch the full segment here.
Cox Automotive enhances digital experiences with Canopy Connect partnership – Paulo di Silva & Tolga Tezel
Earlier this month, Cox Automotive and Canopy Connect announced a collaboration to enhance the online car buying experience for consumers and dealerships through insurance verification and servicing. Joining us to discuss how this partnership can help dealers not only protect themselves from fraud but also improve their customers’ experience on today’s episode of CBT Now is Tolga Tezel, Founder and CEO at Canopy Connect, and Paulo da Silva, VP of Operations for Ecommerce at Cox Automotive. Watch the full segment here.
For Dealers
Connected marketing: What is connected marketing and why does it matter for your dealership?
Car dealerships receive sales and service leads through many channels. While your dealership’s experience may vary, many dealerships spend their monthly advertising dollars on radio, search engine marketing, search engine optimization, and social media marketing, just to name a few. When marketers talk about connected marketing, they mean ensuring that related channels like search engine marketing and search engine optimization are connected. Read More
