Capitalizing on the rise in consumer demand for service – Jeff Cowan

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If dealers are not having record-breaking months in their service departments at this moment in time, then they are doing something wrong. While industry endures the COVID-19 pandemic, consumers are easier to sell to now than ever before. To explain his theory on why this is, we welcome back Jeff Cowan, President of Pro Talk, fixed-ops expert, and acclaimed speaker.  With anxiety still swarming around COVID-19, mass transit sits in a precarious position. This means that consumers are relying heavily on their cars to complete essential tasks. However, without proper vehicle service and maintenance, there’s no telling what could happen.…

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