The millennial generation, the term used for the demographic born between 1982 and 1997, is substantially different than previous generations when it comes to how they shop.
This is no less true for millennials’s approach to car shopping. Car dealerships, who have been particularly slow to embrace e-commerce, need to adapt to accommodate this generation of shoppers, who make up a growing rapidly portion of consumer spending in the US.
In this guide, you will learn more about millennials and how to sell cars online to this demographic. Topics covered include:
- Who millennials are and their buying habits
- What your dealership can do to win over millennials
- E-commerce tactics that you can implement today